Are Paid Facebook Ads Worth the Bucks?
To advertise on Facebook, or not to advertise on Facebook? There’s still plenty of debate about whether advertising on Facebook (or social media in general) is worth it, and whether it’s more useful as a lead generation tactic than a direct driver of sales. But as anyone on Facebook can see from the sheer number […]
Gap Buys Up All of Tumblr’s Mobile Ads for a Day – Digital Marketing
Gap wants to create a “pop culture moment” for its fall Back to Blue campaign, and it’s turning to Tumblr to create it. On Monday morning, Gap issued a call on Tumblr for creators to share, through an original piece of content, what “blue” means to them — blue being, of course, the color of […]
You Can Soon Make Restaurant Reservations on Facebook
The next time you visit a restaurant’s Facebook page on your mobile phone, you’ll be able to do more than browse photos and posts: You’ll also be able to book a table for four. The feature is part of a new integration with OpenTable, which allows you to make online reservations at about 20,000 U.S. […]
Yahoo to Pay Tumblr’s David Karp $81 Million to Stay for 4 Years
Yahoo filed a 10-Q report with the SEC Thursday, disclosing some additional details about the 10 startups it acquired between the end of March and the end of June — including its biggest one, Tumblr, which cost the company around $1.1 billion. The filing also reveals Tumblr CEO and founder David Karp’s compensation package. In […]
Can a Popular Baby Franchise Turn Its Facebook Fans Into Customers?
Talk to most small businesses about social media, and they want to know how to get more fans and followers. But what if you already have a large following? How do you turn those fans into customers? That’s the challenge Meg Faure, founder of The Baby Sense Company, and Jeremy Pepper, a Los Angeles-based social […]
Buy Linkedin Company Page Followers – Linkedin marketing
Attracting LinkedIn followers comes with challenges. Namely, LinkedIn Company Pages are not as popular as Facebook pages and company pages haven’t been around as long. But this doesn’t mean there aren’t ways to boost the number of followers your company has, you just might need to dig a little deeper and uncover some less obvious […]
The Next Wave of Ads Knows Everything About You — Before You Do
Welcome to the world of inference advertising, which relies on targeted ads that use your smartphone’s geo-location and social history to serve relevant mobile ads that know what you want, even before you do. Predictive ads — tailored to your exact location and taste — may sound intrusive, but the idea is to cater to […]
Good News For Digital And Social Media Agencies In India. AICC Is Planning To Hire
Congress To Hire 50 Social Media Activists For 2014 General Elections. Isn’t It Late? The country will witness Lok Sabha (Lower House) elections in 2014. Once again we would see the politicians coming out on the streets, knocking the doors of the common man and begging for their valuable votes. Political party promotions would see […]
Are There Fake Users on Social Media? – Want a social media Audit ?
It seems as if now a day everyone throughout the world has some type of Social Media account. Facebook. Twitter. MySpace. Tumblr. Google +. You name it. Grandmas to young kids now know how to browse through these different sites. But how do we know that the person behind the profile is real? Could the […]
Foursquare Starts Showing Ads After You Check In
Next time you check in to a location on Foursquare, you may see an ad pop up right after. AdAge reports that brands like Toys ‘R’ Us and Captain Morgan have started placing ads that appear after users check in to locations on Foursquare. Users who check in at a bar may see a Captain […]
