The update will allow verified users (those with the blue check marks) to filter their Twitter mentions within the “Connect” tab above their feed.

Verified users can now view their mentions in three separate categories: all, filtered, and verified. The idea is to help those users identify the conversations that may be most important to them by sifting out the spam.

Viewing connections in the “Verified” category will only show mentions by other verified users. Users who view mentions under the “Filtered” category will see posts “based on an algorithm we use to filter out spam,” wrote Product Manager Ed Gutman in the company’s blog post.

The new perk is another way to encourage Twitter’s most popular users to stay active on the platform. Last month, Facebook confirmed that it was also working on a VIP-only app to encourage celebs to engage more regularly with fans.

On Twitter any user can, in theory, get a message in front of any other user on the platform. Making it easier to sift through those messages may encourage the verified users to interact more readily with others through tweets — or it may mean that VIPs will be more likely to stick to themselves.

For now, the new feature will only be available on the site’s web version, although Twitter plans to bring it to mobile at some point in the future, wrote Gutman.

Do you believe this will increase engagement on Twitter? Tell us in the comments below.

Images: Gabriel Bouys/AFP/Getty Images, Twitter

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Jhaveri will join Twitter as senior director of consumer marketing, according to AllThingsD. Reps from Twitter and Facebook could not immediately be reached for comment. A Twitter account purported to be Jhaveri’s but not verified tweeted the following Friday afternoon:

Hello @twitter! I’m excited to be joining the #consumermarketing flock! #letthefunbegin

— kate jhaveri (@taneyhill) August 30, 2013

Jhaveri, pictured below, joined Facebook in August 2010 and stopped working at the company sometime this month, according to her LinkedIn profile. She had previously served as consumer and online marketing director at Microsoft.

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Trendrr has two products: One, Trendrr.TV, provides TV networks, publishers and media agencies with tools to track TV engagement across social networks, including Twitter. A second, Curatorr, allows those same parties to sort through social streams to visualize data and to help them identify high-quality tweets — tweets that might, say, get retweeted by a TV show’s Twitter account, or show up on air during The Bachelor.

It’s this latter product, a Twitter spokesperson says, that Twitter intends to take advantage of. Twitter already provides ad and analytics products for TV advertisers, including the ability for national advertisers to retarget their TV ads to Twitter users. The acquisition will allow Twitter to offer additional services to networks, publishers and other organizations, the spokesperson says.

The move follows several others Twitter has made in the TV space this year. Most recently, Twitter announced its first head of entertainment sales: Jennifer Prince, formerly the head of media and entertainment sales at Google. The company is also planning to roll out a TV ratings system with Nielsen in the fall, which will provide TV networks with ratings based on Twitter buzz.

Trendrr CEO Mark Ghuneim says the company will continue to work with its current partners following the acquisition, but will not add any new ones:

Curatorr, our Twitter certified product, will work with media companies, marketers, and display ecosystem partners to create compelling user experiences – continuing to pursue our initial charter of focusing on the real-time aspects of TV and media.

We intend to honor existing partner contracts for Trendrr.TV but we do not plan to establish new ones going forward.

Trendrr was founded in mid-2007 and is based in New York.

Note: This story was updated with comments from a Twitter spokesperson, above.

Image: Mashable composite; iStockphoto, belterz

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In 2013, 63% of brands have multiple Twitter accounts, according to a report by Brandwatch. This trend represents an 800% increase from two years ago, when just 7% of brands had multiple Twitter accounts.

Statista’s chart, below, breaks down the number of brands with multiple, single and zero Twitter accounts, measured over the past three years.

Do you think multiple Twitter accounts are a must for brands? Let us know in the comments.

Image: mhkmarketing

The post 63% of Brands Have Multiple Twitter Accounts – Twitter Stats appeared first on Digitrock.

Hashtags have become synonymous with Twitter, serving to filter what can otherwise be a wide array of difficult-to-categorize information.

Users can join any conversation on the platform by adding the appropriate hashtag to their tweet. The problem is knowing which one to include.

Twitter is trying to solve that. The company unveiled an infographic Wednesday complete with a blog post highlighting tips on choosing the best hashtag for your tweet.

The highlights: Make your hashtag memorable, integrate it with other marketing activity like ads or campaigns, and don’t be afraid to piggyback on a popular term or phrase.

“If people are already using a hashtag, and having conversations, part of your work is already done,” wrote Twitter’s UK editorial manager, Gordon MacMillan, in the blog post.

“All your brand needs to do is ensure that when it joins that conversation it is adding value.”

Image: Matt Cardy/Getty Images

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The moment of excessive tweeting occurred during an Aug. 3 airing of Castle in the Sky, a Japanese animated film. That’s the same Castle in the Sky that was responsible for a previous “tweets in one second” record, only 25,188 back in 2011. Twitter typically sees about 500 million tweets per day, meaning an average of roughly 5,700 per second, according to the company’s blog.

Twitter often experiences spikes in usage during major events, including New Year’s Eve and the Super Bowl. During the 2010 World Cup, Twitter experienced such high traffic volumes that the site had difficulty operating without short blips in the service. Twitter has since made a number of hardware and software changes to accommodate the increase in traffic, and the company says the site remained completely operational during the record-breaking second.

When do you see the biggest increase in traffic on your Twitter feed? Tell us using the comments below.

Image: Flickr, eldh

The post Airing of Anime Film Sparks New Twitter Record appeared first on Digitrock.

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Sick of your car? Use #wantnewcar to tell us why and you might get a special one of these: https://t.co/TwIHMFUfzV

— Honda (@Honda) July 15, 2013

The videos will be filmed and uploaded on the same day and customized to each user’s feedback. “If a user mentions needing a new car to pick up a pizza, that Vine video response may feature a Honda dealer offering a great deal … with a mouth full of pepperoni,” Susie Rossick, a senior manager at Honda, said in a statement.

Here are a couple early examples:

Hey @bwidow752006, head to the Honda Summer Clearance Event & stop wondering: https://t.co/Tw83GrkWpX #WantNewCar

— Honda (@Honda) July 15, 2013

Hey @that_zguy, stop by the Honda Summer Clearance Event and meet some new friends: https://t.co/GxPuctq4Z2 #wantnewcar

— Honda (@Honda) July 15, 2013

Other companies like Urban Outfitters and Marc Jacobs have also turned to Vine for marketing. Nissan, another car company, recently asked for Vine and Instagram video submissions for a TV commercial.

What do you think of Honda’s new ad campaign? Share your thoughts in the comments.

Image courtesy of YouTube, Honda

The post Honda Responds to Customer Tweets With Real-Time Vine Videos appeared first on Digitrock.

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Twitter is becoming an increasingly important platform for online communication and, yes, conversation. TechCrunch reported that Twitter is receiving 8 million unique visitors per month and about 3 million messages are posted daily.

• Twitter As A Learning Tool

Over 3 million messages are posted everyday. Are you mentioned in any of them? What about your company? This might be a good time to find out. Twitter provides a search engine that allows you plug-in company names, brand names, topics and even personal names. How is your buzz level? Are there any negative comments out there? If I were you, I’d use the search engine to check in a regular basis.

• Use Twitter as a Media Outlet

You can use Twitter to post news or updates about your company or products. However, please don’t do this before you become familiar with the format and etiquette of Twitter. The best way to do this is to post a link to the full content of the news or update. Think of what’s valuable to your consumers and let them hear about it first on Twitter. You’ll be amazed how your following will grow.

• A Promotional Palace

It’s not uncommon for companies to post promotions, sales, or specials on Twitter. An example would be Dell, they do it well. It’s important to remember that Twitter is about conversation and breaking news, so be sure if you are posting promotional information that you make it conversational and personal. If I want an ad, I’ll turn on TV.

• Create Character in Your Brand

Twitter is a fantastic tool in giving your brand a voice and a personality. Being successful in Twittering, you will have to put forth your personality and a unique style. That’s what makes the difference and can increase your Twitter following and make it a successful marketing tool for you.

• Customer Service and Chit Chat

As you begin to use Twitter you will notice that it’s all about conversation. It’s about talking to your prospects and consumers, interacting with them. If you are not going to do this, don’t use Twitter as a marketing tool, it simply won’t work. Make friends, be a friend and reply. Show your followers that you want to engage and be involved with them – this provides optimal customer service and that you are, in fact, personable.

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