There are plenty of hashtags floating around on social media so there is bound to be some competition. Yours should spark an interest with your audience so that they want to join the conversation. Spend some time researching so that you know what else is being used in your industry. Try to avoid using words or phrases that can become muddled with your competition.

2. # The 3 S’s. Short Sweet & Simple.

Remember, your followers only have 140 characters on Twitter. You need to make sure that your hashtag doesn’t stop people from including their own great content. The shorter it is the better and potentially more memorable. I recommend keeping it between 8 and 10 characters. Don’t’ complicate it with too many words. Keep it short, sweet and simple.

# Make it Relevant to your industry topic

If you manage to create a # that incorporates your industry phrase or topic then you really do have a winner. With this, you can encourage people to stay on topic and any newcomers immediately know what is being discussed.

# Easy on the eye

The best way to avoid confusion, when creating a hashtag, is to make sure that it’s readable. If you combine too many words you risk forcing the audience to decipher your tag and they may lose interest. Time is of the essence and you want to get as many of your followers on board as possible. Nike is very good at this, take a look at any of their campaigns, their hashtags are always between 2-3 words.

# No Space for Misinterpretation

This is the one thing that could literally make or break your hashtag. Clarity is everything. The difference can be seeing a completely different word to the one you imagined. Take the Black Hat eBook, for example, when translated to a hashtag it became the #BlackHateBook. A PR disaster in the making. You have to make sure your hashtag reads well and that your audience immediately understands the conversation that they’re joining.

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Digitrock is one of the best SMO company in India providing social media marketing services and other digital marketing services.

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Facebook and Instagram each captured the hearts of 23% of survey respondents. Clearly, Instagram’s rising popularity among teens took a toll on both Twitter and Facebook’s popularity; Facebook saw a 10% decrease in the survey since six months ago and Twitter saw a 4% decrease.

“The data point is likely unsurprising as the trend in our survey has been moving toward Twitter over the past couple of years,” said analysts Gene Munster and Douglas Clinton in a note to clients.

Statista’s chart, which uses data from Piper Jaffray, shows the changes in teens’ favorite social networks for shopping among fall 2012, spring 2013 and fall 2013.

Image: Image: Sean MacEntee

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The update will allow verified users (those with the blue check marks) to filter their Twitter mentions within the “Connect” tab above their feed.

Verified users can now view their mentions in three separate categories: all, filtered, and verified. The idea is to help those users identify the conversations that may be most important to them by sifting out the spam.

Viewing connections in the “Verified” category will only show mentions by other verified users. Users who view mentions under the “Filtered” category will see posts “based on an algorithm we use to filter out spam,” wrote Product Manager Ed Gutman in the company’s blog post.

The new perk is another way to encourage Twitter’s most popular users to stay active on the platform. Last month, Facebook confirmed that it was also working on a VIP-only app to encourage celebs to engage more regularly with fans.

On Twitter any user can, in theory, get a message in front of any other user on the platform. Making it easier to sift through those messages may encourage the verified users to interact more readily with others through tweets — or it may mean that VIPs will be more likely to stick to themselves.

For now, the new feature will only be available on the site’s web version, although Twitter plans to bring it to mobile at some point in the future, wrote Gutman.

Do you believe this will increase engagement on Twitter? Tell us in the comments below.

Images: Gabriel Bouys/AFP/Getty Images, Twitter

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The Times tested a feature it developed that allows users to click on a highlighted sentence from a story, and tweet it out directly, instead of just tweeting the headline. Readers who see the tweet and click on the accompanying link are brought to the highlighted part of the story, rather than to the beginning of the article.

The idea behind the feature was that while a headline doesn’t always grab you, an enthralling sentence from the middle of a story may do the trick. Times reporter Dave Itzkoff explained to Poynter his method for determining which sentences to highlight: “Just a bit of educated guesswork trying to imagine what readers would be drawn to and what would make the best traveling billboards for the overall story.”

The story that the Times chose — a feature on what it’s like to audition for Saturday Night Live executive producer Lorne Michaels — was tweeted 11 times more frequently than “the average of the top 500 shared Times articles from the last month,” wrote Twitter data editor Simon Rogers in a blog post.

While the experiment lacks a sufficient sample size, the idea is that in providing users with a way to tweet content outside of a story’s headline, more sharing will result.

Previously, users could always read a story, then copy and paste an interesting sentence into a tweet. Now, the new feature allows publications to identify interesting or quote-worthy material for readers. Now, the new feature allows publications to identify interesting or quote-worthy material for readers. Twitter referred to the new tweet suggestions as “editorialized tweets.”

The Times told Poynter that the use of editorialized tweets will not carry over to all of its stories, but rather serve as an experiment, as the newspaper prepares for a site redesign next year.

The microblogging site has been actively releasing new features that make it easier to share articles. Last week, Twitter announced a Related Headlines update that automatically lists relevant stories alongside tweets. The feature is meant to provide context to tweets by showing users where they can get more information, if interested.

Image: Mashable

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In 2013, 63% of brands have multiple Twitter accounts, according to a report by Brandwatch. This trend represents an 800% increase from two years ago, when just 7% of brands had multiple Twitter accounts.

Statista’s chart, below, breaks down the number of brands with multiple, single and zero Twitter accounts, measured over the past three years.

Do you think multiple Twitter accounts are a must for brands? Let us know in the comments.

Image: mhkmarketing

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Hashtags have become synonymous with Twitter, serving to filter what can otherwise be a wide array of difficult-to-categorize information.

Users can join any conversation on the platform by adding the appropriate hashtag to their tweet. The problem is knowing which one to include.

Twitter is trying to solve that. The company unveiled an infographic Wednesday complete with a blog post highlighting tips on choosing the best hashtag for your tweet.

The highlights: Make your hashtag memorable, integrate it with other marketing activity like ads or campaigns, and don’t be afraid to piggyback on a popular term or phrase.

“If people are already using a hashtag, and having conversations, part of your work is already done,” wrote Twitter’s UK editorial manager, Gordon MacMillan, in the blog post.

“All your brand needs to do is ensure that when it joins that conversation it is adding value.”

Image: Matt Cardy/Getty Images

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The moment of excessive tweeting occurred during an Aug. 3 airing of Castle in the Sky, a Japanese animated film. That’s the same Castle in the Sky that was responsible for a previous “tweets in one second” record, only 25,188 back in 2011. Twitter typically sees about 500 million tweets per day, meaning an average of roughly 5,700 per second, according to the company’s blog.

Twitter often experiences spikes in usage during major events, including New Year’s Eve and the Super Bowl. During the 2010 World Cup, Twitter experienced such high traffic volumes that the site had difficulty operating without short blips in the service. Twitter has since made a number of hardware and software changes to accommodate the increase in traffic, and the company says the site remained completely operational during the record-breaking second.

When do you see the biggest increase in traffic on your Twitter feed? Tell us using the comments below.

Image: Flickr, eldh

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In addition to the panel, many of TweetDeck’s new features are centered around drafting tweets, not just managing your columns. Most of the new features are already available on Twitter’s mobile applications. TweetDeck’s new features include:

• You can now reply to multiple users mentioned in a single tweet by simply clicking the “reply” button. Previously, users could only respond to the tweet sender by clicking “reply” in TweetDeck, and had to copy and paste usernames into a new tweet when responding to multiple users.
• You can preview your image before tweeting it and remove it by simply clicking the small ‘x’ in the image’s upper right-hand corner. This feature is already available on mobile iOS devices.
• When sharing a link, the URL will appear at full length while you draft your tweet, but the site will automatically register its length at 22 characters. This way, you can ensure that you’re sending out the right link without calculating how much room is left to type.
• TweetDeck will auto-generate usernames and hashtags as you type. Recently-searched users or ones you follow will appear at the top of the search, but TweetDeck’s suggestions won’t be limited by those characteristics.

The new features will be rolled out gradually, according to Twitter’s blog post, beginning with web and Chrome versions. The features will be available for Windows and Mac apps beginning “soon,” it stated.

Do you still use TweetDeck? Will these changes keep you on the platform? Share your thoughts in the comments below.

Image: Mashable composite, Twitter

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Sick of your car? Use #wantnewcar to tell us why and you might get a special one of these: https://t.co/TwIHMFUfzV

— Honda (@Honda) July 15, 2013

The videos will be filmed and uploaded on the same day and customized to each user’s feedback. “If a user mentions needing a new car to pick up a pizza, that Vine video response may feature a Honda dealer offering a great deal … with a mouth full of pepperoni,” Susie Rossick, a senior manager at Honda, said in a statement.

Here are a couple early examples:

Hey @bwidow752006, head to the Honda Summer Clearance Event & stop wondering: https://t.co/Tw83GrkWpX #WantNewCar

— Honda (@Honda) July 15, 2013

Hey @that_zguy, stop by the Honda Summer Clearance Event and meet some new friends: https://t.co/GxPuctq4Z2 #wantnewcar

— Honda (@Honda) July 15, 2013

Other companies like Urban Outfitters and Marc Jacobs have also turned to Vine for marketing. Nissan, another car company, recently asked for Vine and Instagram video submissions for a TV commercial.

What do you think of Honda’s new ad campaign? Share your thoughts in the comments.

Image courtesy of YouTube, Honda

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