Trendrr has two products: One, Trendrr.TV, provides TV networks, publishers and media agencies with tools to track TV engagement across social networks, including Twitter. A second, Curatorr, allows those same parties to sort through social streams to visualize data and to help them identify high-quality tweets — tweets that might, say, get retweeted by a TV show’s Twitter account, or show up on air during The Bachelor.

It’s this latter product, a Twitter spokesperson says, that Twitter intends to take advantage of. Twitter already provides ad and analytics products for TV advertisers, including the ability for national advertisers to retarget their TV ads to Twitter users. The acquisition will allow Twitter to offer additional services to networks, publishers and other organizations, the spokesperson says.

The move follows several others Twitter has made in the TV space this year. Most recently, Twitter announced its first head of entertainment sales: Jennifer Prince, formerly the head of media and entertainment sales at Google. The company is also planning to roll out a TV ratings system with Nielsen in the fall, which will provide TV networks with ratings based on Twitter buzz.

Trendrr CEO Mark Ghuneim says the company will continue to work with its current partners following the acquisition, but will not add any new ones:

Curatorr, our Twitter certified product, will work with media companies, marketers, and display ecosystem partners to create compelling user experiences – continuing to pursue our initial charter of focusing on the real-time aspects of TV and media.

We intend to honor existing partner contracts for Trendrr.TV but we do not plan to establish new ones going forward.

Trendrr was founded in mid-2007 and is based in New York.

Note: This story was updated with comments from a Twitter spokesperson, above.

Image: Mashable composite; iStockphoto, belterz

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Hashtags have become synonymous with Twitter, serving to filter what can otherwise be a wide array of difficult-to-categorize information.

Users can join any conversation on the platform by adding the appropriate hashtag to their tweet. The problem is knowing which one to include.

Twitter is trying to solve that. The company unveiled an infographic Wednesday complete with a blog post highlighting tips on choosing the best hashtag for your tweet.

The highlights: Make your hashtag memorable, integrate it with other marketing activity like ads or campaigns, and don’t be afraid to piggyback on a popular term or phrase.

“If people are already using a hashtag, and having conversations, part of your work is already done,” wrote Twitter’s UK editorial manager, Gordon MacMillan, in the blog post.

“All your brand needs to do is ensure that when it joins that conversation it is adding value.”

Image: Matt Cardy/Getty Images

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The moment of excessive tweeting occurred during an Aug. 3 airing of Castle in the Sky, a Japanese animated film. That’s the same Castle in the Sky that was responsible for a previous “tweets in one second” record, only 25,188 back in 2011. Twitter typically sees about 500 million tweets per day, meaning an average of roughly 5,700 per second, according to the company’s blog.

Twitter often experiences spikes in usage during major events, including New Year’s Eve and the Super Bowl. During the 2010 World Cup, Twitter experienced such high traffic volumes that the site had difficulty operating without short blips in the service. Twitter has since made a number of hardware and software changes to accommodate the increase in traffic, and the company says the site remained completely operational during the record-breaking second.

When do you see the biggest increase in traffic on your Twitter feed? Tell us using the comments below.

Image: Flickr, eldh

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In addition to the panel, many of TweetDeck’s new features are centered around drafting tweets, not just managing your columns. Most of the new features are already available on Twitter’s mobile applications. TweetDeck’s new features include:

• You can now reply to multiple users mentioned in a single tweet by simply clicking the “reply” button. Previously, users could only respond to the tweet sender by clicking “reply” in TweetDeck, and had to copy and paste usernames into a new tweet when responding to multiple users.
• You can preview your image before tweeting it and remove it by simply clicking the small ‘x’ in the image’s upper right-hand corner. This feature is already available on mobile iOS devices.
• When sharing a link, the URL will appear at full length while you draft your tweet, but the site will automatically register its length at 22 characters. This way, you can ensure that you’re sending out the right link without calculating how much room is left to type.
• TweetDeck will auto-generate usernames and hashtags as you type. Recently-searched users or ones you follow will appear at the top of the search, but TweetDeck’s suggestions won’t be limited by those characteristics.

The new features will be rolled out gradually, according to Twitter’s blog post, beginning with web and Chrome versions. The features will be available for Windows and Mac apps beginning “soon,” it stated.

Do you still use TweetDeck? Will these changes keep you on the platform? Share your thoughts in the comments below.

Image: Mashable composite, Twitter

The post TweetDeck Gets a Makeover With New Tweet Panel appeared first on Digitrock.

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