Social media junkies know there’s nothing better than humble-bragging about food.

And this Twitter-themed cake from YouTube channel How To Cook That is sure to grab your followers by the taste buds.

Ann Reardon, the baker behind How To Cook That, created a thorough video detailing how to create this impressive cake. While the recipe is admittedly complicated, the end results are a dessert fit for even your verified pals.

This isn’t Reardon’s first social-themed cake. Earlier this year, she wowed the Internet with an Instagram cake and a Facebook cheesecake.

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Twitter jumped 8.4% to $69.96 at the close in New York after rising 7.5% yesterday. The stock has surged 169% since going public at $26 on Nov. 6, giving Twitter a market value of almost $40 billion — larger than Time Warner Cable Inc., media company Viacom Inc. and retailer Target Corp.

Investors are betting San Francisco-based Twitter can attract more ad dollars, as companies seek to market their wares through wireless devices and tie-ins with television programming. As the unprofitable company’s sales growth outpaces that of competitors such as Facebook Inc. and Google Inc., the stock has “graduated to cult status,” according to Blake Harper, an analyst at Wunderlich Securities Inc. in Baltimore.

“While the company is growing revenues faster than its fastest-growing peers and we do recognize the potential for the company to capture larger portions of the mobile and TV advertising market, it appears valuation metrics are irrelevant and that investors are betting aggressively on Twitter being the next great media-technology platform,” Harper, who recommends selling the stock, wrote in a note Tuesday.

“We don’t believe the current valuation justifies the risk,” wrote Harper, whose price target for Twitter is $34. “Especially with the company having yet to report a quarter as a public company.”

Have something to add to this story? Share it in the comments.

Image: Mashable, Christina Ascani

Source : Mashable 

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Jhaveri will join Twitter as senior director of consumer marketing, according to AllThingsD. Reps from Twitter and Facebook could not immediately be reached for comment. A Twitter account purported to be Jhaveri’s but not verified tweeted the following Friday afternoon:

Hello @twitter! I’m excited to be joining the #consumermarketing flock! #letthefunbegin

— kate jhaveri (@taneyhill) August 30, 2013

Jhaveri, pictured below, joined Facebook in August 2010 and stopped working at the company sometime this month, according to her LinkedIn profile. She had previously served as consumer and online marketing director at Microsoft.

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The Times tested a feature it developed that allows users to click on a highlighted sentence from a story, and tweet it out directly, instead of just tweeting the headline. Readers who see the tweet and click on the accompanying link are brought to the highlighted part of the story, rather than to the beginning of the article.

The idea behind the feature was that while a headline doesn’t always grab you, an enthralling sentence from the middle of a story may do the trick. Times reporter Dave Itzkoff explained to Poynter his method for determining which sentences to highlight: “Just a bit of educated guesswork trying to imagine what readers would be drawn to and what would make the best traveling billboards for the overall story.”

The story that the Times chose — a feature on what it’s like to audition for Saturday Night Live executive producer Lorne Michaels — was tweeted 11 times more frequently than “the average of the top 500 shared Times articles from the last month,” wrote Twitter data editor Simon Rogers in a blog post.

While the experiment lacks a sufficient sample size, the idea is that in providing users with a way to tweet content outside of a story’s headline, more sharing will result.

Previously, users could always read a story, then copy and paste an interesting sentence into a tweet. Now, the new feature allows publications to identify interesting or quote-worthy material for readers. Now, the new feature allows publications to identify interesting or quote-worthy material for readers. Twitter referred to the new tweet suggestions as “editorialized tweets.”

The Times told Poynter that the use of editorialized tweets will not carry over to all of its stories, but rather serve as an experiment, as the newspaper prepares for a site redesign next year.

The microblogging site has been actively releasing new features that make it easier to share articles. Last week, Twitter announced a Related Headlines update that automatically lists relevant stories alongside tweets. The feature is meant to provide context to tweets by showing users where they can get more information, if interested.

Image: Mashable

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In 2013, 63% of brands have multiple Twitter accounts, according to a report by Brandwatch. This trend represents an 800% increase from two years ago, when just 7% of brands had multiple Twitter accounts.

Statista’s chart, below, breaks down the number of brands with multiple, single and zero Twitter accounts, measured over the past three years.

Do you think multiple Twitter accounts are a must for brands? Let us know in the comments.

Image: mhkmarketing

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In addition to the panel, many of TweetDeck’s new features are centered around drafting tweets, not just managing your columns. Most of the new features are already available on Twitter’s mobile applications. TweetDeck’s new features include:

• You can now reply to multiple users mentioned in a single tweet by simply clicking the “reply” button. Previously, users could only respond to the tweet sender by clicking “reply” in TweetDeck, and had to copy and paste usernames into a new tweet when responding to multiple users.
• You can preview your image before tweeting it and remove it by simply clicking the small ‘x’ in the image’s upper right-hand corner. This feature is already available on mobile iOS devices.
• When sharing a link, the URL will appear at full length while you draft your tweet, but the site will automatically register its length at 22 characters. This way, you can ensure that you’re sending out the right link without calculating how much room is left to type.
• TweetDeck will auto-generate usernames and hashtags as you type. Recently-searched users or ones you follow will appear at the top of the search, but TweetDeck’s suggestions won’t be limited by those characteristics.

The new features will be rolled out gradually, according to Twitter’s blog post, beginning with web and Chrome versions. The features will be available for Windows and Mac apps beginning “soon,” it stated.

Do you still use TweetDeck? Will these changes keep you on the platform? Share your thoughts in the comments below.

Image: Mashable composite, Twitter

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