Gap Buys Up All of Tumblr’s Mobile Ads for a Day – Digital Marketing
Gap wants to create a “pop culture moment” for its fall Back to Blue campaign, and it’s turning to Tumblr to create it. On Monday morning, Gap issued a call on Tumblr for creators to share, through an original piece of content, what “blue” means to them — blue being, of course, the color of […]
Yahoo to Pay Tumblr’s David Karp $81 Million to Stay for 4 Years
Yahoo filed a 10-Q report with the SEC Thursday, disclosing some additional details about the 10 startups it acquired between the end of March and the end of June — including its biggest one, Tumblr, which cost the company around $1.1 billion. The filing also reveals Tumblr CEO and founder David Karp’s compensation package. In […]
Twitter: A Valuable Marketing Tool? Why Twitter Marketing ?
How can we use Twitter as a marketing tool? Twitter is becoming an increasingly important platform for online communication and, yes, conversation. TechCrunch reported that Twitter is receiving 8 million unique visitors per month and about 3 million messages are posted daily. Twitter As A Learning Tool Over 3 million messages are posted everyday. Are […]
Users Stay Longer on Tumblr Than Facebook, Says David Karp
Tumblr users spend an average of 14 minutes per visit, Tumblr founder and CEO David Karp revealed on stage at a paidContent conference in New York City Wednesday. That’s about a minute-and-a-half longer than the average Facebook visit, and a few minutes longer than the average Twitter visit, he said. “Does Mark [Zuckerberg] know that?” […]
Users Stay Longer on Tumblr Than Facebook, Says David Karp
Tumblr users spend an average of 14 minutes per visit, Tumblr founder and CEO David Karp revealed on stage at a paidContent conference in New York City Wednesday. That’s about a minute-and-a-half longer than the average Facebook visit, and a few minutes longer than the average Twitter visit, he said. “Does Mark [Zuckerberg] know that?” […]
