In addition to the texts and notifications, ‘alert’ tweets will appear alongside an orange bell icon in the Twitter stream.

“Twitter Alerts [is] a new feature that brings us one step closer to helping users get important and accurate information from credible organizations during emergencies, natural disasters or moments when other communications services aren’t accessible,” explained Gaby Peña, a product manager at Twitter, on the company’s blog.

Twitter already has more than 70 participants for the new system, including The American Red Cross, FEMA, and global non-profits like the World Health Organization. In addition to state and regional accounts (like the New Jersey State Police), Twitter Alerts also partners with a number of international accounts, mostly in Japan.

Users can specify which accounts they’d like to receive alerts from at their setup page: twitter.com/[username]/alerts.

Twitter has already solidified itself as a valuable communication tool during times of crisis. Following events like the Boston Marathon Bombings and Superstorm Sandy last October, Twitter was used by media organizations and authorities to share news quickly and to those without cable or landline access.

This new feature comes on the heels of another alert feature Twitter announced yesterday. Twitter’s mobile users can now receive follow recommendations via push notifications, too. Users will be alerted when a number of people in their network follow a new user, or retweet or favorite the same tweet.

Will you sign up to receive Twitter Alerts? Tell us in the comments below.

Image: Ben Stansall/AFP/Getty Images; Twitter

The post Twitter Unveils Emergency Alert System – Digital Marketing News appeared first on Digitrock.

What’s notable is that these spammers weren’t sending tweets or direct messages. Instead, they made use of Twitter’s list function, adding people to various lists and indirectly pointing thousands of users toward spam sites.

Lists are typically used to organize Twitter users into more distinct groups. You might have separate lists for celebrities, colleagues and friends, which allows you to monitor several different streams at the same time through tools like TweetDeck. A few months back, Twitter increased the number of lists each user can have from 20 to 1,000 and the maximum number of accounts in each list from 500 to 5,000.

While not entirely new, as noted by BuzzFeed’s Charlie Warzel, it’s a capability that is now being abused by spammers, who are adding users to lists populated with links en masse. Each time you’re added to a list, you get a notification on Twitter and perhaps via email. Naturally, you’ll be keen to find out why you were added to the list and, spammers hope, click their links.

One of the biggest offenders in the current wave was an account called Celeb Phone Numbers. Before Twitter suspended it, the account automatically added tens of thousands of users to lists. It promised to reveal the phone numbers of stars like One Direction singer Tomlinson and Lady Gaga through an associated website.

Warzel reported the person behind the Celeb Phone Numbers account used a Twitter keyword marketing tool to find people who had tweeted about those stars and added them to its lists. That person shared their finding on marketing forums, spurring other spammers to try the tactic. The spammers make money if you complete surveys or view ads on their sites.

The Celeb Phone Numbers account was immediately reported as spam by many users Sunday night:

you cant spam add me to your list now can u pic.twitter.com/sStoEvemkE

— katie (@seasidenouis) September 15, 2013

Twitter is fighting a war against spammers. A study published last month showed how vendors created thousands of phony accounts and sold them to spammers wholesale. Twitter is adding the researchers’ methods for finding such accounts into its abuse-detection systems. Tracking down and killing spam accounts is a high priority as the company prepares to hold an initial public stock offering.

Image: Andy Melton

The post Why You Were Added to Twitter Spam Lists – Twitter Marketing appeared first on Digitrock.

Jhaveri will join Twitter as senior director of consumer marketing, according to AllThingsD. Reps from Twitter and Facebook could not immediately be reached for comment. A Twitter account purported to be Jhaveri’s but not verified tweeted the following Friday afternoon:

Hello @twitter! I’m excited to be joining the #consumermarketing flock! #letthefunbegin

— kate jhaveri (@taneyhill) August 30, 2013

Jhaveri, pictured below, joined Facebook in August 2010 and stopped working at the company sometime this month, according to her LinkedIn profile. She had previously served as consumer and online marketing director at Microsoft.

The post Facebook Consumer Marketing Head Goes to Twitter appeared first on Digitrock.

Trendrr has two products: One, Trendrr.TV, provides TV networks, publishers and media agencies with tools to track TV engagement across social networks, including Twitter. A second, Curatorr, allows those same parties to sort through social streams to visualize data and to help them identify high-quality tweets — tweets that might, say, get retweeted by a TV show’s Twitter account, or show up on air during The Bachelor.

It’s this latter product, a Twitter spokesperson says, that Twitter intends to take advantage of. Twitter already provides ad and analytics products for TV advertisers, including the ability for national advertisers to retarget their TV ads to Twitter users. The acquisition will allow Twitter to offer additional services to networks, publishers and other organizations, the spokesperson says.

The move follows several others Twitter has made in the TV space this year. Most recently, Twitter announced its first head of entertainment sales: Jennifer Prince, formerly the head of media and entertainment sales at Google. The company is also planning to roll out a TV ratings system with Nielsen in the fall, which will provide TV networks with ratings based on Twitter buzz.

Trendrr CEO Mark Ghuneim says the company will continue to work with its current partners following the acquisition, but will not add any new ones:

Curatorr, our Twitter certified product, will work with media companies, marketers, and display ecosystem partners to create compelling user experiences – continuing to pursue our initial charter of focusing on the real-time aspects of TV and media.

We intend to honor existing partner contracts for Trendrr.TV but we do not plan to establish new ones going forward.

Trendrr was founded in mid-2007 and is based in New York.

Note: This story was updated with comments from a Twitter spokesperson, above.

Image: Mashable composite; iStockphoto, belterz

The post Twitter Acquires Trendrr to Build Out TV Offerings appeared first on Digitrock.

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Sick of your car? Use #wantnewcar to tell us why and you might get a special one of these: https://t.co/TwIHMFUfzV

— Honda (@Honda) July 15, 2013

The videos will be filmed and uploaded on the same day and customized to each user’s feedback. “If a user mentions needing a new car to pick up a pizza, that Vine video response may feature a Honda dealer offering a great deal … with a mouth full of pepperoni,” Susie Rossick, a senior manager at Honda, said in a statement.

Here are a couple early examples:

Hey @bwidow752006, head to the Honda Summer Clearance Event & stop wondering: https://t.co/Tw83GrkWpX #WantNewCar

— Honda (@Honda) July 15, 2013

Hey @that_zguy, stop by the Honda Summer Clearance Event and meet some new friends: https://t.co/GxPuctq4Z2 #wantnewcar

— Honda (@Honda) July 15, 2013

Other companies like Urban Outfitters and Marc Jacobs have also turned to Vine for marketing. Nissan, another car company, recently asked for Vine and Instagram video submissions for a TV commercial.

What do you think of Honda’s new ad campaign? Share your thoughts in the comments.

Image courtesy of YouTube, Honda

The post Honda Responds to Customer Tweets With Real-Time Vine Videos appeared first on Digitrock.

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Twitter is becoming an increasingly important platform for online communication and, yes, conversation. TechCrunch reported that Twitter is receiving 8 million unique visitors per month and about 3 million messages are posted daily.

• Twitter As A Learning Tool

Over 3 million messages are posted everyday. Are you mentioned in any of them? What about your company? This might be a good time to find out. Twitter provides a search engine that allows you plug-in company names, brand names, topics and even personal names. How is your buzz level? Are there any negative comments out there? If I were you, I’d use the search engine to check in a regular basis.

• Use Twitter as a Media Outlet

You can use Twitter to post news or updates about your company or products. However, please don’t do this before you become familiar with the format and etiquette of Twitter. The best way to do this is to post a link to the full content of the news or update. Think of what’s valuable to your consumers and let them hear about it first on Twitter. You’ll be amazed how your following will grow.

• A Promotional Palace

It’s not uncommon for companies to post promotions, sales, or specials on Twitter. An example would be Dell, they do it well. It’s important to remember that Twitter is about conversation and breaking news, so be sure if you are posting promotional information that you make it conversational and personal. If I want an ad, I’ll turn on TV.

• Create Character in Your Brand

Twitter is a fantastic tool in giving your brand a voice and a personality. Being successful in Twittering, you will have to put forth your personality and a unique style. That’s what makes the difference and can increase your Twitter following and make it a successful marketing tool for you.

• Customer Service and Chit Chat

As you begin to use Twitter you will notice that it’s all about conversation. It’s about talking to your prospects and consumers, interacting with them. If you are not going to do this, don’t use Twitter as a marketing tool, it simply won’t work. Make friends, be a friend and reply. Show your followers that you want to engage and be involved with them – this provides optimal customer service and that you are, in fact, personable.

The post Twitter: A Valuable Marketing Tool? Why Twitter Marketing ? appeared first on Digitrock.