The normal income for every client (ARPU) as far and wide as possible expanded over the previous year too, as stated by the report. Overall ARPU (measured by payments and advertisement) arrived at $2 in the first quarter — up from $1.35 in Q1 2013, yet down from $2.14 in Q4 2013.

In the United States and Canada, the ARPU arrived at $5.85, up from $3.50 in Q1 2013.

The accompanying graph, made by Statista, breaks down the development of the normal income for every Facebook user over the previous year.

The post How Much Is the Average Facebook User Worth? appeared first on Digitrock.

But how are Facebook users actually using the social network after a decade?

According to a recent survey conducted by Pew Research, 54% of female responders said they use Facebook to view photos and videos, while 42% of male responders said they use it to share with a wide audience — the top two reasons cited by women and men, respectively. Other uses include seeing funny posts, following news and using the platform as a support network.

Created by Statista, the following chart shows the eight “major reasons” that male and female users cited for using Facebook.

The post Top 8 Reasons Why Men and Women Use Facebook appeared first on Digitrock.