Previously, articles pinned on Pinterest only contained photos from the article with a link at the bottom. (Users who wanted to include the article title or description had to add it manually.)

“We’re always looking for ways to make pins more useful so that when you discover and pin something great, it’s easy to act on it, whether that’s cooking a dish, watching a movie, buying a new gadget or reading an article,” Jon Parise, a software engineer at Pinterest, wrote on the company’s blog.

Pinterest is hoping that the change will encourage more users to pin and share articles they find interesting. The new updates could also encourage more media outlets to utilize Pinterest as a tool to promote content with
readers like they do with Facebook, Twitter, and Google+.

Pinterest says that users are pinning five million articles to the site per day and many use reading boards to save articles to consume at a later time. As of Tuesday, the new feature will only work with articles from a small number of publications, including Mashable, Rolling Stone and The New Yorker. Pinterest plans to expand the feature to all article pins “shortly after that,” according to a company spokesperson.

The new update will also roll out on mobile “soon,” per Pinterest’s blog post.

What do you use Pinterest for most? Tell us in the comments below.

Images: mkhmarketing; Pinterest

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Statistics suggest that the amount of time the average person now spends on Facebook exceeds the amount of time he/she spends watching television. This would imply that the opportunity for seeing advertisements on Facebook is potentially larger than it is on television. This especially holds true today, in the age of digital television, when commercials can be very easily skipped by users, who simply fast-forward them.

Another important fact is pointed out by Adam Berke, president of retargeting firm and FBX partner AdRoll, who say that News Feed ads are basically bought on a per-insertion basis. That is, if a user sees a News Feed ad when checking Facebook on their work computer and then the same ad again when checking Facebook on their home computer, the advertiser only pays for the initial impression, no matter how many times the same user sees it. This is significant, because costs involved in television advertising are very high, as each repeat airing of a TV commercial costs as much as the first. Moreover, there are length constraints in television advertisements, they are short and do not convey much about the product.

A further advantage of Facebook advertising is the ability to reach smart-phone users.

Nutella is employing the decades-old marketing mix model (MMM) – a nuanced sales attribution system for integrated campaigns – to measure the effectiveness of Facebook ads. They combined Facebook ads with TV spots and other paid channels in Germany during December 2011, attributing 15 percent of sales from the yuletide campaign to its Facebook ads. In terms of RoI, the brand told ClickZ that Facebook ads outperformed the TV spend, according to its MMM data.

Socially multiplied advertising, the core of which is contagious brand-owned content on social platforms, is roughly 100 times more cost-efficient for brand advertising than primetime TV on a cost-per-thousand impressions (CPM) basis. – Kirk Cheyfitz, Wallblog, UK

One key piece of research that must not be ignored is the Nielsen Global Trust in Advertising survey. The survey’s 2012 edition revealed that 92% of consumers worldwide trust recommendations of friends and family when making purchase decisions and 70% trust recommendations from strangers online. The same survey showed that, at most, only 47% of consumers trust traditional ads—TV, newspaper and magazines. Trust in such traditional ads has gone down the slope in the past three years, according to Nielsen.

Considering human psychology, Nielsen’s data suggests that having a friend or stranger deliver a brand message online through social media is 1.5 to 2 times more likely to influence behavior than delivering the same message in a TV ad.

Do you agree that Facebook advertising is the way to go in the current market? Share your thoughts with us.

The post Is Facebook advertising poised to overtake television advertising? appeared first on Digitrock.

Not only is this is a big milestone for Skype in particular, it also highlights just how much people have embraced communicating via a voice over IP (VoIP) service.

The post Skype Users Spend 2 Billion Minutes a Day Connecting appeared first on Digitrock.