David Marcus will lead Facebook’s messaging items, the organization proclaimed in a press release on this Monday.

Marcus confirmed the move with a post to Facebook, which could be found in its whole at the lowest part of this post.

“While I was amidst my manner of thinking about what was next for me, Mark Zuckerberg and I got together. Imprint imparted a forcing vision about portable informing,” Marcus composed. “At the outset, I didn’t know whether an alternate huge organization gig was a decent thing for me, yet Mark’s excitement, and the unparalleled range and customer engagement of the Facebook stage eventually won me over.”

Facebook made a sprinkle in the informing scene with its $19 billion acquisition of Whatsapp. The organization additionally published on Monday the dispatch of Slingshot, its new informing application that has comparable usefulness to Snapchat.

The capability to connect cash to messages is seen as a real method for creating money out of the prevalent informing business. Facebook CEO Mark Zuckerberg said after the Whatsapp obtaining that he doesn’t see promoting as see adds as the best approach to adapt informing.

Whatsapp will purportedly not be under Marcus and keep on operaing freely.

The Financial Times reported in April that Facebook was preparing an online payments framework that would first introduced in Ireland and crosswise over Europe.

Facebook right now considers in-application installments in the U.s. In 2011, the informal community endeavored to kickstart its own particular cash with Facebook Credits, yet shut the project.

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But Zuckerberg also knows you could be reading Facebook more in any given day. What about those times when you’re just skimming the app during a spare minute? What if you don’t have time to read any of those fascinating links?

If you’ve ever gone hunting through your feed for an article you saw earlier, you’ll welcome the news that Facebook appears to be testing a “save for later” feature. This isn’t the first time the company has tested the idea, but it does appear to be more advanced and closer to wide release.

The concept first cropped up on a version of the Facebook app for iPhone and iPad in 2012. In that iteration, you held your finger on a story to save it to a separate list. Now, according to the blog MyTechSkool, which first spotted it, users will see a button with a bookmark icon they can press.

This is what apps such as Instapaper, Pocket and Read It Later have been doing for years, of course. The Apple browser, Safari, added a similar feature called Reading List (available on mobile in iOS6 and on the desktop with Mac OS X Mavericks).

But the Facebook feature differs in significant ways. First of all, you can save more than just articles — in theory, you’ll be able to set aside anything from your cousin’s holiday snaps to a change in your secret crush’s relationship status. Call it a social To Do list.

Secondly, it allows you to do your later reading within Facebook — meaning Zuckerberg gets to monitor and monetize ever more of your reading behavior. What we don’t know yet: whether you’ll be able to read those articles, links and saved social snippets when you’re offline.

We’ve reached out to Facebook to find out when the company intends to roll this out to all users. In the meantime, let us know in the comments below whether you see the Saved feature yet.

[via AllthingsD]

Image: Stephen Lam, Getty Images News

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As the company wrote in its advertising blog: “Now advertisers can easily reach Twitter users exposed to integrations, sponsorships, and other innovative TV tie-ins for an additional touch point or message expansion.”

TV conversation targeting is launching in the United States and the UK and is coming soon to Brazil, Canada, France and Spain. The offering is distinct from TV ad targeting, a feature Twitter launched in July that lets advertisers augment their TV buys with Twitter campaigns.

Image: Getty/Scott Eells

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Facebook has impressed analysts and investors in each quarter so far this year by reporting strong growth in mobile ad revenue. The company revealed that mobile ads accounted for 41% of total ad revenue in the second quarter this year, up from 30% in the first quarter and essentially nothing a year earlier. If that growth continues, Facebook could approach or even surpass the 50% mark this quarter.

Facebook has taken steps in recent weeks to make mobile ads more effective, including testing autoplay video ads in the news feed and introducing more calls to action on mobile app install ads to entice users to click, though it’s doubtful either had much impact on the previous quarter results.

Beyond the mobile ad stats, analysts will likely be looking for any updates or hints about the company’s new and as yet unannounced ad products. Instagram is expected to introduce ads this week, perhaps finally justifying the amount Facebook paid for the company. On the other hand, Facebook has repeatedly delayed introducing video ads on the homepage raising questions about when and how the company will choose to go this route.

Overall, Facebook is expected to report earnings per share of $0.19 on revenue of $1.91 billion for the quarter, up from earnings of $0.12 a share on revenue of $1.26 billion in the same quarter a year earlier.

Facebook stock has been on a tear this year, rising to as high as $54.83 earlier this month, roughly three times the low of $17.55 a share it hit a year earlier. The stock was hovering just below $50 a share in early trading Wednesday, an increase of 1% on the day.

Image: Justin Sullivan/Getty

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Facebook has impressed analysts and investors in each quarter so far this year by reporting strong growth in mobile ad revenue. The company revealed that mobile ads accounted for 41% of total ad revenue in the second quarter this year, up from 30% in the first quarter and essentially nothing a year earlier. If that growth continues, Facebook could approach or even surpass the 50% mark this quarter.

Facebook has taken steps in recent weeks to make mobile ads more effective, including testing autoplay video ads in the news feed and introducing more calls to action on mobile app install ads to entice users to click, though it’s doubtful either had much impact on the previous quarter results.

Beyond the mobile ad stats, analysts will likely be looking for any updates or hints about the company’s new and as yet unannounced ad products. Instagram is expected to introduce ads this week, perhaps finally justifying the amount Facebook paid for the company. On the other hand, Facebook has repeatedly delayed introducing video ads on the homepage raising questions about when and how the company will choose to go this route.

Overall, Facebook is expected to report earnings per share of $0.19 on revenue of $1.91 billion for the quarter, up from earnings of $0.12 a share on revenue of $1.26 billion in the same quarter a year earlier.

Facebook stock has been on a tear this year, rising to as high as $54.83 earlier this month, roughly three times the low of $17.55 a share it hit a year earlier. The stock was hovering just below $50 a share in early trading Wednesday, an increase of 1% on the day.

Image: Justin Sullivan/Getty

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Facebook and Instagram each captured the hearts of 23% of survey respondents. Clearly, Instagram’s rising popularity among teens took a toll on both Twitter and Facebook’s popularity; Facebook saw a 10% decrease in the survey since six months ago and Twitter saw a 4% decrease.

“The data point is likely unsurprising as the trend in our survey has been moving toward Twitter over the past couple of years,” said analysts Gene Munster and Douglas Clinton in a note to clients.

Statista’s chart, which uses data from Piper Jaffray, shows the changes in teens’ favorite social networks for shopping among fall 2012, spring 2013 and fall 2013.

Image: Image: Sean MacEntee

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The study, published by the Pew Research Center on Thursday, found that almost half of American users click on news in their Facebook feeds. Since 64% of adults in the United States use Facebook, that means one in three Americans consumes news on Facebook.

However, only 22% of the 30% who get their news on Facebook think the site is a useful source for information about the world, and only 4% of those think Facebook is “the most important way” to get their news.

“People go to Facebook to share personal moments — and they discover the news almost incidentally,” Amy Mitchell, Pew Research Center’s director of journalism research, said in a statement. “The serendipitous nature of news on Facebook may actually increase its importance as a source of news and information, especially among those who do not follow the news closely.”

The study quotes one respondent, who said he believes “Facebook is a good way to find out news without actually looking for it.”

The importance of the social network also depends on how much of a news junkie the user is.

Among those who click on news links in their Facebook news feeds, just 38% of heavy news followers think the social network is “an important way to get the news,” but among those who follow news “less often,” 47% consider Facebook as an important source.

On Monday, Facebook announced that it was driving 170% more traffic to media sites this year than in 2012.

This is the first of a series of studies on social media and news published by Pew in collaboration with the Knight Foundation. For this study, Pew surveyed 5,173 Americans ages 18 and older. You can read the full report here (.PDF).

Have something to add to this story? Share it in the comments.

Image: Justin Sullivan/Getty Images

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The company did not immediately respond to our request for comment on the cause or extent of the outage, but Downrightnow.com shows there has been a “likely service disruption” for the better part an hour. LinkedIn acknowledged that it is “currently experiencing some issues” in a statement provided to Mashable and in the tweet below:

Our site is currently experiencing some issues. Our team is actively working on it. We’ll keep you updated here. Thanks for your patience.

— LinkedIn Help (@LinkedInHelp) October 23, 2013

LinkedIn isn’t the only social network to experience problems this week. Facebook suffered a prolonged outage on Monday morning, which prevented users from posting and engaging with posts on the site.

Image: Creative Commons, Nan Palmero

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A new tool, offered through Twitter’s API, allows marketers to send targeted tweets to specific geographic locations. For example, a brand could send a tweet to followers in the United States and a separate tweet to users in Japan from the same account. The tweets will not show up to followers in the brand’s Twitter timeline unless those followers reside in the country targeted.

This capability makes it possible for brands to consolidate their Twitter accounts, eliminating the need for different accounts for various countries or languages. It also lets brand target messages more directly to consumers by sending offers or promotions to followers in a specific region or create customized content for a specific country.

With roughly 77% of Twitter’s monthly active users located outside of the U.S., the ability for brands to connect with international users will be key to helping Twitter continually grow its advertising revenue moving forward.

The ability to geo-target messages is available to partners with access to Twitter’s Ads API, which was updated a few weeks ago. London-based TBG, a social media ad management company, first rolled out a country-specific tweeting tool on Oct. 4, although its customers aren’t utilizing the feature yet, according to a spokesperson.

Last week, Austin-based Spredfast, which offers tools that allow clients to better manage multiple social media accounts, became the first U.S.-based company to offer geo-targeted tweets.

“We think this is just the start,” said Jim Rudden, CMO of Spredfast. “The whole focus is on, ‘How do we get relevance in the news feed?’ The more targeted you can get, the better.”

For brands, the benefit is minimizing the number of social accounts to manage, creating a more direct funnel for consumer feedback. Brands would no longer need to manage or monitor regional Twitter handles; all messaging would come from the same account, so all feedback, comments or complaints would be directed to the same place.

However, compacting a brand’s Twitter handles also means consolidating a brand’s current followers and convincing users to follow a different Twitter handle (the brand’s main one).

TBG hopes brands will be willing to look past this issue, even if the process of shifting to a single account takes six months to a year.

“[One handle] is more efficient and it makes it easier for users to find you,” said Ian Cassidy, TBG’s executive creative director, in a statement to Mashable. “It also means that brands that have a global Twitter account can test localized, more specific messaging in different countries, which should increase engagement.”

As brands start to test out this new technology in the coming months, we’ll find out exactly how specific those messages can get.

Have something to add to this story? Share it in the comments.

Image: Mashable composite; Flickr, Kevin M. Gill

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While the outage may have been a headache for Facebook and many users, some brands decided to turn it into a marketing opportunity — for better or worse:

#Facebookdown Grab your Venus razor and Embrace your extra "me" time. pic.twitter.com/pUYjLVobBb

— Gillette Venus (@GilletteVenus) October 21, 2013

#facebookdown? Ci pensiamo noi. pic.twitter.com/NLKDR5j47s

— Red Bull Italy (@redbullITA) October 21, 2013

Facebook is down, but don't worry, here’s our status update: thirsty #facebookdown pic.twitter.com/RJXVWkvnur

— Jupiler (@Jupiler) October 21, 2013

Have something to add to this story? Share it in the comments.

Image: Justin Sullivan/Getty

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