Bounty praised Narendra Modi on Friday, when he moved to the highest point of India’s political step. Any tweet with the hashtag #congratsnamo will show up on an online “Victory Wall” which is presently a continually turning slideshow of salutary content. Individuals can additionally send a content to a number recorded on the site or leave a remark on Modi’s Facebook post about the wall (at the time of composing, there were more than 81,000 remarks on the Facebook post).

At one point, that hashtag had moved to in any event the No. 2 trending topic around the world.

The enormous reaction on the wall is not surprising, Modi won by a surprising margin and has a tremendous social vicinity. He has more than 4 million supporters on Twitter, more than 14 million Likes on Facebook, tweets practically every day and into the fight selfies.

Modi’s triumph put forth an enormous expression about the Bharatiya Janata Party. The Indian National Congress has controlled the country’s more level house of parliament for the dominant part of time since India got free in 1947, however an expanding scorn for political debasement and Modi’s record of expanding financial open door for the white collar class as the boss chose official in the northwestern state of Gujarat have slung him to the leader of the nation.

Notwithstanding Modi’s reverberating triumph, a lot of people in India and abroad are careful about the country’s new pioneer. Modi is an unabashed Hindu patriot in a country that is 14% Muslim. In 2002, religious uproars in the state left 2,500 individuals dead, a large portion of them Muslim, and charges that Modi did little to keep the passings take after him right up ’til the present time.

For the time being, the depreciators have been cleared away by the simplicity of Modi’s triumph. Throughout a triumph discourse in Vadodara, Gujarat, on Friday, he conveyed a message that a lot of people in India have held up years to listen.

“Brothers and sisters, you have confidence in me, and I have confidence in you,” Modi said, according to the New York Times. “We have the ability to satisfy the basic man’s yearnings.”

The post India’s New Prime Minister Narendra Modi Wants to Remember Every ‘Congrats’ Forever appeared first on Digitrock.

But are they getting substantial returns on their investment? Are they able to target the right segment of the audience who would actually be interested in their product as in whatever it is a movie, a documentary or a TV serial. Perhaps no!

Then why are the trendsetters not able to recognize the trend of marketing and switch to digital than still practicing the same old traditional marketing and splurging money like anything.

Let’s go ahead and see how digital marketing can help Bollywood and your business.

Specific Targeting

First thing first! Specific targeting! Spending money is not a big issue if you get an appreciable amount of customers by doing so. By advertising on TV, Radio , newspapers or through posters you simply broadcast your information to the masses and who all would interested will become your customers however how about if you can specifically target your ads to these ‘who all’ . Certainly, you will get better results and will save a lot of money too. This is what you can do in digital marketing. Whether they are the ads on search engines or various websites, they are only displayed if your buyers’ persona matches your ads. So, depending on your product, you very well know what part of the audience will need it and that through digital marketing you can extend your offer to only that part of the audience. Chances of any miss outs on it are kind of negligible here.

Cost-Effective

Not only you can put across your message to the right segment of the audience but you also save a lot of money in digital marketing. You only spend where you need to and that too far lesser than what you were paying in the traditional marketing.

Measure it at its every part

The best thing about digital marketing is that you can monitor traffic and results and optimize your advertising campaigns accordingly. The tool called analytics in digital marketing helps you measure different ad campaigns with respect to traffic and other results. Thus, you get to have a better idea of what part of your budget is bringing result and what part is going waste so that you take actions in view of that.

Customer Engagement

Being interactive in design digital marketing lets the customer to interact and get engaged. Unlike the traditional marketing, here the user has the command to browse through whatever they wish to, making it far more interactive and engaging. Gone are those days when your audience will entertain your ads even on getting interrupted by you while they are on their go. They would simply change the channel on TV or radio, or overlook the ad on newspaper. No one loves interruption marketing now. Recognize this trend and switch to digital marketing. The sooner you switch the better results you gain.

Generating awareness for your business and spreading business defying all geographical constraints are something that you can do with traditional marketing as well the only difference is that in digital marketing you do the same thing at relatively very low cost and in a more specifically targeted way. In simple words, digital marketing is far more effective than traditional marketing and that too at relatively very low cost.

The post How Digital Marketing Is Helping Bollywood? appeared first on Digitrock.

But are they getting substantial returns on their investment? Are they able to target the right segment of the audience who would actually be interested in their product as in whatever it is a movie, a documentary or a TV serial. Perhaps no!

Then why are the trendsetters not able to recognize the trend of marketing and switch to digital than still practicing the same old traditional marketing and splurging money like anything.

Let’s go ahead and see how digital marketing can help Bollywood and your business.

Specific Targeting

First thing first! Specific targeting! Spending money is not a big issue if you get an appreciable amount of customers by doing so. By advertising on TV, Radio , newspapers or through posters you simply broadcast your information to the masses and who all would interested will become your customers however how about if you can specifically target your ads to these ‘who all’ . Certainly, you will get better results and will save a lot of money too. This is what you can do in digital marketing. Whether they are the ads on search engines or various websites, they are only displayed if your buyers’ persona matches your ads. So, depending on your product, you very well know what part of the audience will need it and that through digital marketing you can extend your offer to only that part of the audience. Chances of any miss outs on it are kind of negligible here.

Cost-Effective

Not only you can put across your message to the right segment of the audience but you also save a lot of money in digital marketing. You only spend where you need to and that too far lesser than what you were paying in the traditional marketing.

Measure it at its every part

The best thing about digital marketing is that you can monitor traffic and results and optimize your advertising campaigns accordingly. The tool called analytics in digital marketing helps you measure different ad campaigns with respect to traffic and other results. Thus, you get to have a better idea of what part of your budget is bringing result and what part is going waste so that you take actions in view of that.

Customer Engagement

Being interactive in design digital marketing lets the customer to interact and get engaged. Unlike the traditional marketing, here the user has the command to browse through whatever they wish to, making it far more interactive and engaging. Gone are those days when your audience will entertain your ads even on getting interrupted by you while they are on their go. They would simply change the channel on TV or radio, or overlook the ad on newspaper. No one loves interruption marketing now. Recognize this trend and switch to digital marketing. The sooner you switch the better results you gain.

Generating awareness for your business and spreading business defying all geographical constraints are something that you can do with traditional marketing as well the only difference is that in digital marketing you do the same thing at relatively very low cost and in a more specifically targeted way. In simple words, digital marketing is far more effective than traditional marketing and that too at relatively very low cost.

The post How Digital Marketing Is Helping Bollywood? appeared first on Digitrock.

Facebook has impressed analysts and investors in each quarter so far this year by reporting strong growth in mobile ad revenue. The company revealed that mobile ads accounted for 41% of total ad revenue in the second quarter this year, up from 30% in the first quarter and essentially nothing a year earlier. If that growth continues, Facebook could approach or even surpass the 50% mark this quarter.

Facebook has taken steps in recent weeks to make mobile ads more effective, including testing autoplay video ads in the news feed and introducing more calls to action on mobile app install ads to entice users to click, though it’s doubtful either had much impact on the previous quarter results.

Beyond the mobile ad stats, analysts will likely be looking for any updates or hints about the company’s new and as yet unannounced ad products. Instagram is expected to introduce ads this week, perhaps finally justifying the amount Facebook paid for the company. On the other hand, Facebook has repeatedly delayed introducing video ads on the homepage raising questions about when and how the company will choose to go this route.

Overall, Facebook is expected to report earnings per share of $0.19 on revenue of $1.91 billion for the quarter, up from earnings of $0.12 a share on revenue of $1.26 billion in the same quarter a year earlier.

Facebook stock has been on a tear this year, rising to as high as $54.83 earlier this month, roughly three times the low of $17.55 a share it hit a year earlier. The stock was hovering just below $50 a share in early trading Wednesday, an increase of 1% on the day.

Image: Justin Sullivan/Getty

The post Is Facebook a Truly Mobile-First Company Yet? appeared first on Digitrock.

Facebook has impressed analysts and investors in each quarter so far this year by reporting strong growth in mobile ad revenue. The company revealed that mobile ads accounted for 41% of total ad revenue in the second quarter this year, up from 30% in the first quarter and essentially nothing a year earlier. If that growth continues, Facebook could approach or even surpass the 50% mark this quarter.

Facebook has taken steps in recent weeks to make mobile ads more effective, including testing autoplay video ads in the news feed and introducing more calls to action on mobile app install ads to entice users to click, though it’s doubtful either had much impact on the previous quarter results.

Beyond the mobile ad stats, analysts will likely be looking for any updates or hints about the company’s new and as yet unannounced ad products. Instagram is expected to introduce ads this week, perhaps finally justifying the amount Facebook paid for the company. On the other hand, Facebook has repeatedly delayed introducing video ads on the homepage raising questions about when and how the company will choose to go this route.

Overall, Facebook is expected to report earnings per share of $0.19 on revenue of $1.91 billion for the quarter, up from earnings of $0.12 a share on revenue of $1.26 billion in the same quarter a year earlier.

Facebook stock has been on a tear this year, rising to as high as $54.83 earlier this month, roughly three times the low of $17.55 a share it hit a year earlier. The stock was hovering just below $50 a share in early trading Wednesday, an increase of 1% on the day.

Image: Justin Sullivan/Getty

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Facebook and Instagram each captured the hearts of 23% of survey respondents. Clearly, Instagram’s rising popularity among teens took a toll on both Twitter and Facebook’s popularity; Facebook saw a 10% decrease in the survey since six months ago and Twitter saw a 4% decrease.

“The data point is likely unsurprising as the trend in our survey has been moving toward Twitter over the past couple of years,” said analysts Gene Munster and Douglas Clinton in a note to clients.

Statista’s chart, which uses data from Piper Jaffray, shows the changes in teens’ favorite social networks for shopping among fall 2012, spring 2013 and fall 2013.

Image: Image: Sean MacEntee

The post Twitter Dethrones Facebook as Teens’ Favorite Social Network for Shopping appeared first on Digitrock.

The study, published by the Pew Research Center on Thursday, found that almost half of American users click on news in their Facebook feeds. Since 64% of adults in the United States use Facebook, that means one in three Americans consumes news on Facebook.

However, only 22% of the 30% who get their news on Facebook think the site is a useful source for information about the world, and only 4% of those think Facebook is “the most important way” to get their news.

“People go to Facebook to share personal moments — and they discover the news almost incidentally,” Amy Mitchell, Pew Research Center’s director of journalism research, said in a statement. “The serendipitous nature of news on Facebook may actually increase its importance as a source of news and information, especially among those who do not follow the news closely.”

The study quotes one respondent, who said he believes “Facebook is a good way to find out news without actually looking for it.”

The importance of the social network also depends on how much of a news junkie the user is.

Among those who click on news links in their Facebook news feeds, just 38% of heavy news followers think the social network is “an important way to get the news,” but among those who follow news “less often,” 47% consider Facebook as an important source.

On Monday, Facebook announced that it was driving 170% more traffic to media sites this year than in 2012.

This is the first of a series of studies on social media and news published by Pew in collaboration with the Knight Foundation. For this study, Pew surveyed 5,173 Americans ages 18 and older. You can read the full report here (.PDF).

Have something to add to this story? Share it in the comments.

Image: Justin Sullivan/Getty Images

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The company did not immediately respond to our request for comment on the cause or extent of the outage, but Downrightnow.com shows there has been a “likely service disruption” for the better part an hour. LinkedIn acknowledged that it is “currently experiencing some issues” in a statement provided to Mashable and in the tweet below:

Our site is currently experiencing some issues. Our team is actively working on it. We’ll keep you updated here. Thanks for your patience.

— LinkedIn Help (@LinkedInHelp) October 23, 2013

LinkedIn isn’t the only social network to experience problems this week. Facebook suffered a prolonged outage on Monday morning, which prevented users from posting and engaging with posts on the site.

Image: Creative Commons, Nan Palmero

The post LinkedIn’s Website Goes Down for Some – Digital News appeared first on Digitrock.

A new tool, offered through Twitter’s API, allows marketers to send targeted tweets to specific geographic locations. For example, a brand could send a tweet to followers in the United States and a separate tweet to users in Japan from the same account. The tweets will not show up to followers in the brand’s Twitter timeline unless those followers reside in the country targeted.

This capability makes it possible for brands to consolidate their Twitter accounts, eliminating the need for different accounts for various countries or languages. It also lets brand target messages more directly to consumers by sending offers or promotions to followers in a specific region or create customized content for a specific country.

With roughly 77% of Twitter’s monthly active users located outside of the U.S., the ability for brands to connect with international users will be key to helping Twitter continually grow its advertising revenue moving forward.

The ability to geo-target messages is available to partners with access to Twitter’s Ads API, which was updated a few weeks ago. London-based TBG, a social media ad management company, first rolled out a country-specific tweeting tool on Oct. 4, although its customers aren’t utilizing the feature yet, according to a spokesperson.

Last week, Austin-based Spredfast, which offers tools that allow clients to better manage multiple social media accounts, became the first U.S.-based company to offer geo-targeted tweets.

“We think this is just the start,” said Jim Rudden, CMO of Spredfast. “The whole focus is on, ‘How do we get relevance in the news feed?’ The more targeted you can get, the better.”

For brands, the benefit is minimizing the number of social accounts to manage, creating a more direct funnel for consumer feedback. Brands would no longer need to manage or monitor regional Twitter handles; all messaging would come from the same account, so all feedback, comments or complaints would be directed to the same place.

However, compacting a brand’s Twitter handles also means consolidating a brand’s current followers and convincing users to follow a different Twitter handle (the brand’s main one).

TBG hopes brands will be willing to look past this issue, even if the process of shifting to a single account takes six months to a year.

“[One handle] is more efficient and it makes it easier for users to find you,” said Ian Cassidy, TBG’s executive creative director, in a statement to Mashable. “It also means that brands that have a global Twitter account can test localized, more specific messaging in different countries, which should increase engagement.”

As brands start to test out this new technology in the coming months, we’ll find out exactly how specific those messages can get.

Have something to add to this story? Share it in the comments.

Image: Mashable composite; Flickr, Kevin M. Gill

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The study, “Big Five Personality Traits Reflected in Job Applicants’ Social Media Postings,” identified links between job applicants’ online behaviors and characteristics that might impact their work performance.

Unfiltered personal communications and photos, comments about others, and references to alcohol and drug use are the key indicators of personality traits that job applicants truly possess — traits that may actually suggest a candidate will be a great hire, according to the study, which was conducted by researchers in North Carolina State University’s department of psychology and published recently in the journal Cyberpsychology, Behavior and Social Networking.

According to the researchers, a job applicant’s social media activities reflect the following five personality traits: extraversion, agreeableness, conscientiousness, emotional stability and openness to experience.

To get a better idea of what social media postings reveal about personality traits, researchers focused on two broad posting types: those that demonstrated badmouthing behavior, and those that referenced drug and alcohol use.

For instance, those who rated highly in agreeableness and conscientiousness were unlikely to badmouth others in social media, the study found. This doesn’t mean, however, that conscientiousness has any bearing on posts that employers often consider red flags.

“Companies often scan a job applicant’s Facebook profile to see whether there is evidence of drug or alcohol use, believing that such behavior means the applicant is not ‘conscientious,’ or responsible and self-disciplined,” Dr. Lori Foster Thompson, co-author of the study and a professor of psychology at NCSU, said in a statement. However, the researchers said there is no significant correlation between conscientiousness and a job applicant’s propensity to post about drug or alcohol use on Facebook.

“This means companies are eliminating some conscientious job applicants based on erroneous assumptions regarding what social media behavior tells us about the applicants,” said Will Stoughton, lead author of the study and a Ph.D. student at NCSU.

Extraversion is also a trait that’s often misunderstood. Consider, for instance, sales and marketing positions that require candidates to have extroverted personalities. Based on data presented in the study, extroverts are more likely to post about drugs or alcohol on Facebook; thus, employers will be limiting their sales and marketing pool of candidates if they automatically red flag those who exhibit drug- or alcohol-related behaviors on social media, the study found.

“If employers plan to keep using social media to screen job applicants, this study indicates they may want to focus on eliminating candidates who badmouth others — not necessarily those who post about drinking beer,” Stoughton said.

Have something to add to this story? Share it in the comments.

Image: Jason A. Howie

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