Top 8 Reasons Why Men and Women Use Facebook
Facebook turned 10 on Tuesday, and with 1.23 billion monthly active users, 37 offices worldwide and more than 6,000 employees, it’s something to celebrate. But how are Facebook users actually using the social network after a decade? According to a recent survey conducted by Pew Research, 54% of female responders said they use Facebook to […]
Can Facebook Rewrite the Industry Standard For User Engagement?
The “monthly active users” figure has long been the industry standard for user engagement in social media. It’s easy to digest, but more importantly, it’s a benchmark capable of comparing the most social of social networks to the new kids on the block. When it comes to Facebook, however, monthly active users have become a […]
Report: Users Are Engaging More With Facebook Ads
A quarterly review of Facebook’s ad performance found increases in advertising metrics across the board, including click-through rates, total clicks and revenues driven by the ads themselves. Kenshoo Social, a digital marketing company that works with “hundreds” of customers that advertise on Facebook, explored more than 75 billion Facebook ads over the past two quarters, […]
