The company is currently selling a shade of nail polish, “social butterfly blue” at its campus store in Menlo Park, Calif. Although Facebook told Mashable it added the polish to its collection of branded swag at the beginning of the year, its existence was recently brought to light by Huffington Post executive tech editor Bianca Bosker, who tweeted a picture of it on sale at the headquarters’ store.

You won’t find the Facebook logo on the packaging, though. Instead, it’s decorated with a small icon of a butterfly.

Unfortunately, you’ll have to visit the shop in person to pick up your Facebook blue polish; no online orders are available. Each bottle costs $4.95.

Image: Mashable composite; images: iStockphoto, gawriloff; Facebook

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In an attempt to make it easier for businesses to create a Facebook ad, the company announced a deal with Shutterstock on Thursday that will provide free access to millions of images for use in ads. The photos will be available in Facebook’s ad creation tool.

“This is important especially for small businesses who may not have resources for sourcing quality images,” Facebook noted in a blog post.

In addition, businesses can use multiple images in different ads to test which ones work best and then place their buys accordingly. Ben Pavlovic, founding partner of VineSprout, a Chicago-based PR firm, says adding such functionality will help small businesses. “Before you had to take your own [photos] or find your own free service,” he says. “I also think you have companies out there that wouldn’t think twice about pulling a Google image.” Pavlovic says photos are an integral element. “Just in terms of engagement, finding the right image can make or break your ad,” he says.

As part of the announcement, Facebook also updated its Android and iOS Pages Manager apps. Users can now upload multiple images from their mobile phones and edit existing Page admins and add new Page admins to Pages they manage.

The upgrade comes after Facebook announced in June that more than 1 million advertisers are using the platform.

Image: Flickr, Orin Zebest

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In an attempt to make it easier for businesses to create a Facebook ad, the company announced a deal with Shutterstock on Thursday that will provide free access to millions of images for use in ads. The photos will be available in Facebook’s ad creation tool.

“This is important especially for small businesses who may not have resources for sourcing quality images,” Facebook noted in a blog post.

In addition, businesses can use multiple images in different ads to test which ones work best and then place their buys accordingly. Ben Pavlovic, founding partner of VineSprout, a Chicago-based PR firm, says adding such functionality will help small businesses. “Before you had to take your own [photos] or find your own free service,” he says. “I also think you have companies out there that wouldn’t think twice about pulling a Google image.” Pavlovic says photos are an integral element. “Just in terms of engagement, finding the right image can make or break your ad,” he says.

As part of the announcement, Facebook also updated its Android and iOS Pages Manager apps. Users can now upload multiple images from their mobile phones and edit existing Page admins and add new Page admins to Pages they manage.

The upgrade comes after Facebook announced in June that more than 1 million advertisers are using the platform.

Image: Flickr, Orin Zebest

The post Facebook to Provide Free Photos for Businesses to Use in Ads appeared first on Digitrock.

Sick of your car? Use #wantnewcar to tell us why and you might get a special one of these: https://t.co/TwIHMFUfzV

— Honda (@Honda) July 15, 2013

The videos will be filmed and uploaded on the same day and customized to each user’s feedback. “If a user mentions needing a new car to pick up a pizza, that Vine video response may feature a Honda dealer offering a great deal … with a mouth full of pepperoni,” Susie Rossick, a senior manager at Honda, said in a statement.

Here are a couple early examples:

Hey @bwidow752006, head to the Honda Summer Clearance Event & stop wondering: https://t.co/Tw83GrkWpX #WantNewCar

— Honda (@Honda) July 15, 2013

Hey @that_zguy, stop by the Honda Summer Clearance Event and meet some new friends: https://t.co/GxPuctq4Z2 #wantnewcar

— Honda (@Honda) July 15, 2013

Other companies like Urban Outfitters and Marc Jacobs have also turned to Vine for marketing. Nissan, another car company, recently asked for Vine and Instagram video submissions for a TV commercial.

What do you think of Honda’s new ad campaign? Share your thoughts in the comments.

Image courtesy of YouTube, Honda

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Facebook will conduct a review of ads on the social network beginning next week and said it will remove ads from all groups and pages that contain “violent, graphic or sexual content” by the end of that week, even though that content does not technically violate Facebook’s community standards.

“We know that marketers work hard to promote their brands, and we take their objectives seriously,” Facebook representatives wrote in a blog post. “While we already have rigorous review and removal policies for content against our terms, we recognize we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups.”

This move comes about a month after more than a dozen companies pulled ads from Facebook in response to a boycott campaign over the amount of domestic violence imagery on the social network.

Facebook said its effort to restrict ads from controversial pages will be manual at first, but in the coming weeks it plans to build an automated feature to handle this process.

Image by Stephen Lam/Getty Images

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Statistics suggest that the amount of time the average person now spends on Facebook exceeds the amount of time he/she spends watching television. This would imply that the opportunity for seeing advertisements on Facebook is potentially larger than it is on television. This especially holds true today, in the age of digital television, when commercials can be very easily skipped by users, who simply fast-forward them.

Another important fact is pointed out by Adam Berke, president of retargeting firm and FBX partner AdRoll, who say that News Feed ads are basically bought on a per-insertion basis. That is, if a user sees a News Feed ad when checking Facebook on their work computer and then the same ad again when checking Facebook on their home computer, the advertiser only pays for the initial impression, no matter how many times the same user sees it. This is significant, because costs involved in television advertising are very high, as each repeat airing of a TV commercial costs as much as the first. Moreover, there are length constraints in television advertisements, they are short and do not convey much about the product.

A further advantage of Facebook advertising is the ability to reach smart-phone users.

Nutella is employing the decades-old marketing mix model (MMM) – a nuanced sales attribution system for integrated campaigns – to measure the effectiveness of Facebook ads. They combined Facebook ads with TV spots and other paid channels in Germany during December 2011, attributing 15 percent of sales from the yuletide campaign to its Facebook ads. In terms of RoI, the brand told ClickZ that Facebook ads outperformed the TV spend, according to its MMM data.

Socially multiplied advertising, the core of which is contagious brand-owned content on social platforms, is roughly 100 times more cost-efficient for brand advertising than primetime TV on a cost-per-thousand impressions (CPM) basis. – Kirk Cheyfitz, Wallblog, UK

One key piece of research that must not be ignored is the Nielsen Global Trust in Advertising survey. The survey’s 2012 edition revealed that 92% of consumers worldwide trust recommendations of friends and family when making purchase decisions and 70% trust recommendations from strangers online. The same survey showed that, at most, only 47% of consumers trust traditional ads—TV, newspaper and magazines. Trust in such traditional ads has gone down the slope in the past three years, according to Nielsen.

Considering human psychology, Nielsen’s data suggests that having a friend or stranger deliver a brand message online through social media is 1.5 to 2 times more likely to influence behavior than delivering the same message in a TV ad.

Do you agree that Facebook advertising is the way to go in the current market? Share your thoughts with us.

The post Is Facebook advertising poised to overtake television advertising? appeared first on Digitrock.

Originally built during a Facebook employee hackathon, photo comments are starting to roll out globally on the web as well as the Facebook mobile site. Users can’t yet leave photo comments within Facebook’s mobile apps, but they are viewable. The feature is expected to come to those apps in a future update.

Adding a photo comment involves clicking a camera icon beside the text box where you would typically write a message and then uploading an image from your computer.

Let us know your thoughts about the new feature in the comments.

Image via Flickr, PhotKing

Source: Mashable

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The new design is simpler, cleaner and more intelligible. Stats that were previously rolled in together (i.e., “People Talking About This”) have been broken down into separate charts that allow Page owners to individually measure the reach and engagement (likes, comments, clicks and shares) of individual posts. Additional charts make it easier for users to see what kinds of posts — say, those with videos, or ones targeted to certain groups — have better reach or more positive engagement than others. Owners can also now break down demographic behavior on individual posts to see, for example, if one was their Pages are better at engaging women ages 18 to 24, or men older than 65.

No changes are being made to the Page Insights export or API for now, Gayln Burke, a product marketing manager for Facebook, told Mashable in a phone interview Tuesday. Once Facebook has taken and incorporated feedback from the beta testing period, Insights will be rolled out to other Page owners, but Burke could not confirm whether that would happen before the end of the year.

For a visual overview of the changes, check out the before and after screenshots below

Old overview tab:

New overview tab:

Old post analysis:

New post analysis:

New “people engaged” tab (by demographic):

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