how to verify twitter account – Digitrock https://www.digitrock.com Fri, 15 Nov 2013 15:48:50 +0000 en-US hourly 1 https://www.digitrock.com/wp-content/uploads/2016/06/favicon.png how to verify twitter account – Digitrock https://www.digitrock.com 32 32 Twitter Now Running Pre-Roll Ads https://www.digitrock.com/twitter-now-running-pre-roll-ads/ https://www.digitrock.com/twitter-now-running-pre-roll-ads/#respond Fri, 15 Nov 2013 15:48:50 +0000 https://www.digitrock.com/?p=1814 Twitter’s post-IPO monetization quest continues with a new unit that runs ads from American Express before video snippets from Fox programming. The brand will run such ads before videos from Fox shows including Glee, Brooklyn Nine-Nine and So You Think You Can Dance, among other shows, Jean Rossi, EVP of sales for Fox Broadcasting, told […]

The post Twitter Now Running Pre-Roll Ads appeared first on Digitrock.

]]>
Twitter’s post-IPO monetization quest continues with a new unit that runs ads from American Express before video snippets from Fox programming.

The brand will run such ads before videos from Fox shows including Glee, Brooklyn Nine-Nine and So You Think You Can Dance, among other shows, Jean Rossi, EVP of sales for Fox Broadcasting, told Variety. The first such ads launched last week.

Twitter began running Fox clips as part of Amplify, a program that brought sponsored clips to users’ news feeds in May. As Gawker points out, that means that the AmEx ads are, in effect, ads on top of ads.

Though Twitter’s IPO was considered successful, the company is not expected to post a profit until 2015 at the earliest. Since the company’s main source of revenues comes from advertising, Twitter has to walk a fine line between pleasing advertisers without compromising the user experience.

Twitter’s recent expansion of photos in timelines was one recent test of this middle path as Promoted Tweets suddenly got more real estate in the feed. Twitter isn’t alone in testing the boundaries for users’ tolerance for advertising; Instagram also recently introduced ads and Google has been testing banner ads for brand searches.

Have something to add to this story? Share it in the comments.

Image: Getty/ David Paul Morris/Bloomberg

The post Twitter Now Running Pre-Roll Ads appeared first on Digitrock.

]]>
https://www.digitrock.com/twitter-now-running-pre-roll-ads/feed/ 0
Tailored Tweets, Coming to a Country Near You https://www.digitrock.com/tailored-tweets-coming-country-near/ https://www.digitrock.com/tailored-tweets-coming-country-near/#respond Tue, 22 Oct 2013 14:15:17 +0000 https://www.digitrock.com/?p=1726 Twitter offers a large target for marketers hoping to drive home a specific message — and its accuracy is improving. A new tool, offered through Twitter’s API, allows marketers to send targeted tweets to specific geographic locations. For example, a brand could send a tweet to followers in the United States and a separate tweet […]

The post Tailored Tweets, Coming to a Country Near You appeared first on Digitrock.

]]>
Twitter offers a large target for marketers hoping to drive home a specific message — and its accuracy is improving.

A new tool, offered through Twitter’s API, allows marketers to send targeted tweets to specific geographic locations. For example, a brand could send a tweet to followers in the United States and a separate tweet to users in Japan from the same account. The tweets will not show up to followers in the brand’s Twitter timeline unless those followers reside in the country targeted.

This capability makes it possible for brands to consolidate their Twitter accounts, eliminating the need for different accounts for various countries or languages. It also lets brand target messages more directly to consumers by sending offers or promotions to followers in a specific region or create customized content for a specific country.

With roughly 77% of Twitter’s monthly active users located outside of the U.S., the ability for brands to connect with international users will be key to helping Twitter continually grow its advertising revenue moving forward.

The ability to geo-target messages is available to partners with access to Twitter’s Ads API, which was updated a few weeks ago. London-based TBG, a social media ad management company, first rolled out a country-specific tweeting tool on Oct. 4, although its customers aren’t utilizing the feature yet, according to a spokesperson.

Last week, Austin-based Spredfast, which offers tools that allow clients to better manage multiple social media accounts, became the first U.S.-based company to offer geo-targeted tweets.

“We think this is just the start,” said Jim Rudden, CMO of Spredfast. “The whole focus is on, ‘How do we get relevance in the news feed?’ The more targeted you can get, the better.”

For brands, the benefit is minimizing the number of social accounts to manage, creating a more direct funnel for consumer feedback. Brands would no longer need to manage or monitor regional Twitter handles; all messaging would come from the same account, so all feedback, comments or complaints would be directed to the same place.

However, compacting a brand’s Twitter handles also means consolidating a brand’s current followers and convincing users to follow a different Twitter handle (the brand’s main one).

TBG hopes brands will be willing to look past this issue, even if the process of shifting to a single account takes six months to a year.

“[One handle] is more efficient and it makes it easier for users to find you,” said Ian Cassidy, TBG’s executive creative director, in a statement to Mashable. “It also means that brands that have a global Twitter account can test localized, more specific messaging in different countries, which should increase engagement.”

As brands start to test out this new technology in the coming months, we’ll find out exactly how specific those messages can get.

Have something to add to this story? Share it in the comments.

Image: Mashable composite; Flickr, Kevin M. Gill

The post Tailored Tweets, Coming to a Country Near You appeared first on Digitrock.

]]>
https://www.digitrock.com/tailored-tweets-coming-country-near/feed/ 0
When Facebook Was Down, Brands Pounced – Social Media Marketing https://www.digitrock.com/facebook-brands-pounced-social-media-marketing/ https://www.digitrock.com/facebook-brands-pounced-social-media-marketing/#respond Tue, 22 Oct 2013 13:13:49 +0000 https://www.digitrock.com/?p=1716 Facebook experienced widespread service disruptions for much of Monday morning, which prevented users from posting and engaging with posts on the social network. While the outage may have been a headache for Facebook and many users, some brands decided to turn it into a marketing opportunity — for better or worse: #Facebookdown Grab your Venus […]

The post When Facebook Was Down, Brands Pounced – Social Media Marketing appeared first on Digitrock.

]]>
Facebook experienced widespread service disruptions for much of Monday morning, which prevented users from posting and engaging with posts on the social network.

While the outage may have been a headache for Facebook and many users, some brands decided to turn it into a marketing opportunity — for better or worse:

Have something to add to this story? Share it in the comments.

Image: Justin Sullivan/Getty

The post When Facebook Was Down, Brands Pounced – Social Media Marketing appeared first on Digitrock.

]]>
https://www.digitrock.com/facebook-brands-pounced-social-media-marketing/feed/ 0