Is Facebook advertising poised to overtake television advertising?
Following a recent cross-media channel campaign, Nestle attributed 11% of KitKat’s sales to its Facebook ads. Is this a one-off situation or are we increasingly now going to see Facebook advertising trump television advertising? Statistics suggest that the amount of time the average person now spends on Facebook exceeds the amount of time he/she spends […]
Facebook Insights Gets a Makeover – Facebook Fan Page Marketing
Facebook Page owners, rejoice: Facebook Insights, the social network’s analytics dashboard for public Pages, is getting a makeover. A small, random group of beta testers will get access to the new desktop design on Wednesday, with a broader rollout to follow at an unspecified date. The new design is simpler, cleaner and more intelligible. Stats […]
