That’s why we asked eight entrepreneurs to weigh in on how to best use Facebook to your company’s advantage. Here’s what they said:

1. Put Other People in the Spotlight

Stacey FerreiraOn the MySocialCloud Facebook page, we try to cross-promote with our partners and highlight our customers a lot. For example, we partnered with a company called Free Bike Project that has students ride bikes around its campuses with our advertisements on the sides of the bikes. We then ask the students to take pictures of themselves with the bikes, and we post the pictures on our Facebook page. We’ve found when we put other people and their friends in the spotlight (rather than our brand or ourselves), people get more excited about our company and engage with us more on social media.

– Stacey Ferreira, MySocialCloud

2. Interact in a Private Facebook Community

Corey BlakeWe invite our customers into a private community on Facebook where they can interact with us and one another, share war stories and where they can turn for support. It’s an amazing way to help them see us as a conduit for them as a united front of crusaders.

– Corey Blake, Round Table Companies

3. Post Video Updates

Torrey Tayenaka.jpgIt’s proven that video posts on Facebook highly increase the chance of user comments, shares and “likes.” Create a weekly company update keeping your customers in the loop on new products, employees, goals, etc. Remember, talk about your company and product as well as the category you are in. Your customers want to see you as the expert in the industry, and they will continue to come back if you have great advice!

– Torrey Tayenaka, Sparkhouse

4. Offer Discounts and Promo Codes

Andrew SchrageYou can stay connected to your customers through Facebook by posting discounts and promotional codes for your business products and services. But to keep your customers coming back for more, set a limit on the access to a promo code to about 50 people. If a customer sees an expired promo code, they’ll likely check back to see when the next one is posted.

– Andrew Schrage, Money Crashers Personal Finance

5. Post Unrelated Content

Jay WuThe main purpose of a Facebook page is to communicate company information to customers. However, there’s no reason we can’t make it fun. Posting pictures or videos that have nothing to do with the company tells me a little more about my customers than another promo. Also, it shows the lighter side of the company, which helps customers feel a closer connection to us.


Lots of companies have Facebook pages that offer no real value to those who follow them. Nobody wants to hear about business all the time. They want to be entertained and engaged, and they want to be a part of the companies they follow. What better way than to post content that appeals directly to them? They’ll have some fun while strengthening their ties to the company, which is the entire point of social media.

– Jay Wu, Best Drug Rehabilitation

6. Share Stories

Tyler ArnoldShare stories to build trust and reliability. We share stories and photos of events, charitable contributions, organizational partnerships and the daily activities happening in and around our business.

– Tyler Arnold, SimplySocial Inc.

7. Post Consistently and Respond Quickly

Kuba JewgieniewRealty One Group places a premium on being consistent and responding to engagement. We make a point to post every single day. When a customer notices that you are updating your page with useful information, he is more likely to engage.


Perfect example: An agent wrote on one of our photos asking if we had our logo in a certain format to use for printing. She said the format was not available to her in our back office and reached out via Facebook. Not only did we respond to her — we got her email and sent her the format she needed to carry out her business. She expressed such gratitude for us going out of our way to help her, and that alone was reward enough.

– Kuba Jewgieniew, Realty ONE Group

8. Recruit Talent Socially

Liam MartinWe have a relatively large Facebook page of over 75,000, and the page has been growing quite steadily over the last year. We’ve really focused on using Facebook as a recruitment tool for our company. When we have a difficult posting, we usually throw it up on the Facebook page and sometimes give out rewards for candidates that other users can bring to us. The response is extremely positive and usually results in hundreds of new candidates joining our database. Not only does this strategy grow the page, but it also helps us get great candidates placed in amazing positions.

– Liam Martin, Staff.com

Image: Joel Saget/AFP/GettyImages

The post 8 Creative Ways to Connect With Customers on Facebook appeared first on Digitrock.

We’ve seen it on MTV’s Catfish. People pretend to be someone their not on Facebook, make another person fall in love with them and potentially ruin the relationship they have found themselves in. Seems to be a bit fishy… I don’t know why people hide behind a photo and are afraid to be who they are. When you look around there are so many different ads, books, and websites that influence you be yourself and love the person you are inside and out. No one should be hiding behind the computer screen. Embrace who you are and forget about the fake profile!

Businesses even buy fake fans & followers to help boost their popularity on their Social Media sites. By getting these high numbers, the account shows an indication of power over other pages and makes you feel like you need to follow the business as well. I get it, you want to get a lot of people to follow you on Twitter and Facebook, but do they really have to buy these followers to achieve it?

Some Social media agencies on the other hand create compelling content to engage current fans and inspire them to share out material. They help to increase a company’s fan volume organically. Why can’t businesses do the same?

It seems as if Turkey has kind of the right idea. The country is cracking down on fake users and banning the opening of “fake” Social Media accounts. Its government is trying to regulate online activity and attempting to stop various protests that have been going on. Turkish people are using Facebook and Twitter to protest against the government and their Prime Minister believes that Social Media is the key element to plot against him. He obviously wants to stop this from happening and is doing everything he legally can to do it… Ok, users from Turkey may not be pulling a catfish or try to buy fake fans &  follower for a business, but the issue of “fake profiles” is seen everywhere!

Twitter has been really trying to crack down on their fake users as well. Digitrock helps you out by auditing  to figure out who is phony and who is real. Digitrock will allow you to see if your fans & followers are real, fake, or inactive. Digitrock also help you to find out whether a friend is fake or not. However, WikiHow explains a couple of ways to investigate and see if someone is phony. Basically, be aware of who you accept as a friend, read their profile, see who their friends are and be alert for instances when they may post something weird. It’s up to you to figure out who is real and fake throughout these sites. Check it out and see how many of your friends or followers aren’t real!

Digitrock helps  out business by auditing their Facebook Fan Pages & Twitter Profiles.

For auditing mail us at info@digitrock.com

Or

Call : 9004809090/ 9654343424 

The post Are There Fake Users on Social Media? – Want a social media Audit ? appeared first on Digitrock.