Facebook fan page Auditing services – Digitrock https://www.digitrock.com Mon, 28 Apr 2014 17:21:46 +0000 en-US hourly 1 https://www.digitrock.com/wp-content/uploads/2016/06/favicon.png Facebook fan page Auditing services – Digitrock https://www.digitrock.com 32 32 Facebook Acquires Moves, a Fitness Tracking App https://www.digitrock.com/facebook-acquires-moves-fitness-tracking-app/ https://www.digitrock.com/facebook-acquires-moves-fitness-tracking-app/#respond Mon, 28 Apr 2014 17:21:46 +0000 https://www.digitrock.com/?p=2064 Facebook Messenger. Whatsapp. Paper. Instagram. What’s more now: Moves. Facebook confirmed Thursday that it has obtained Moves, a mainstream wellness following application, as a major aspect of its more extensive methodology to work a set of standalone provisions notwithstanding the lead Facebook application. “As a major aspect of Facebook’s multi-application methodology, we’re eager to publish that […]

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Facebook Messenger. Whatsapp. Paper. Instagram. What’s more now: Moves.

Facebook confirmed Thursday that it has obtained Moves, a mainstream wellness following application, as a major aspect of its more extensive methodology to work a set of standalone provisions notwithstanding the lead Facebook application.

“As a major aspect of Facebook’s multi-application methodology, we’re eager to publish that the prominent Moves application will be joining Facebook’s suite of provisions,” a Facebook rep said in an explanation gave to Mashable.

The application propelled for iphone in promptly 2013 and is likewise accessible on Android. It has allegedly been downloaded more than 4 million times, and will keep on operaing as a standalone application, while a few parts of its group join Facebook at its central command in Menlo Park, Calif.

“We’re joining Facebook’s capable group to take a shot at building and enhancing their items and administrations with an imparted mission of supporting straightforward, productive devices for more than a billion individuals,” the originators of Moves said in a blog entry. “For those of you that utilize the Moves application — the Moves experience will keep on operaing as a standalone application, and there are no arrangements to change that or coexist information with Facebook.”

Facebook has made a few striking acquisitions not long from now, including the $19 billion arrangement to obtain Whatsapp and a $2 billion arrangement to purchase Oculus VR.

Terms of the Moves securing were not promptly reveale

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Is Your Business Spending Too Much Time on Facebook? https://www.digitrock.com/is-your-business-spending-too-much-time-on-facebook/ https://www.digitrock.com/is-your-business-spending-too-much-time-on-facebook/#respond Wed, 02 Oct 2013 13:43:39 +0000 https://www.digitrock.com/?p=1533 Countless articles and studies have focused on the negative psychological consequences of Facebook. They include everything from depression (seeing friends’ awesome vacation photos while you’re sitting at a computer can spark FOMO, or “Fear of Missing Out”) to relationship problems (a British survey found that nearly one-third of divorce filings in 2011 mentioned Facebook). Researchers […]

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Countless articles and studies have focused on the negative psychological consequences of Facebook. They include everything from depression (seeing friends’ awesome vacation photos while you’re sitting at a computer can spark FOMO, or “Fear of Missing Out”) to relationship problems (a British survey found that nearly one-third of divorce filings in 2011 mentioned Facebook).

Researchers in Norway have even published a new psychological scale to measure Facebook addiction. Yet, while these all focus on personal afflictions, I wonder whether there’s a similar phenomenon with businesses today.

Can a business spend too much time on Facebook? And what are some of the negative consequences?

1. It lowers employee productivity.
When social networking first arrived on the scene, employers’ biggest fear was the time suck — productivity levels would drop as employees spent too much time on their personal Facebook pages.

But Facebook can also be an enormous resource drain, even when employees are using it for business purposes. That’s because Facebook isn’t free. Cultivating a community, moderating discussions, responding to feedback and other Facebook page activities require an ongoing commitment.

Considering that resources are always finite, any resources allocated for Facebook must be pulled away from other activities. Without explicit goals, Facebook can easily become a massive waste of time, draining important resources from other marketing, sales and customer service priorities.

2. It encourages unfair comparisons.
A recent study from the University of Michigan found that Facebook use leads to declines in moment-to-moment happiness and overall life satisfaction in college-aged adults. According to research co-author John Jonides, “When you’re on a site like Facebook, you get lots of posts about what people are doing. That sets up social comparison — you maybe feel your life is not as full and rich as those people you see on Facebook.”

Likewise, small businesses, especially those just launching their campaigns, can easily become discouraged when comparing themselves to Pepsi, Pampers, Starbucks, Virgin Atlantic and other brands on Facebook. Running campaigns at that level takes a tremendous amount of strategy, resources (both internal and external) and expertise.

This pressure to “keep up with the Joneses” can have two negative consequences. One, businesses may end up spending more time on Facebook due to competitive reasons, as opposed to basing their priorities on actual business objectives or realities. Secondly, businesses may end up focusing on the “wrong” aspects of Facebook, such as racking up fans.

3. It’s difficult to measure.
Wanting to succeed on Facebook, many businesses hone in on some of the easiest metrics around: the number of fans and the number of likes. After all, these numbers can be a very visible measure of status, and it’s easy to treat the site like a game in which the whole goal is to amass more likes than your competitors.

However, just how much does the number of Facebook fans matter? Many businesses host contests and offer discounts in exchange for clicking the Like button. For example, I once liked a store that I’ve never shopped at (and have no plans to either), simply because it was raffling off a vacation. I never visited its page or interacted with its brand after that initial like (and shortly after, unliked it because I was tired of seeing the updates). If this brand included my like as an indication of positive consumer engagement, it was definitely wrong.

The real question is, how do you measure the value of your Facebook fans? How many fans do you need to create a new customer or sale? Unless you have a way to prove that your Facebook page is making you money, you may run the risk of wasting substantial resources here instead of focusing your efforts elsewhere.

4. There’s no direct link to sales.
Facebook can be an ideal channel for generating buzz and engagement, but this doesn’t necessarily translate into sales — at least in the short term.

A 2012 Forrester study analyzed 77,000 online transactions over a two-week period and found that less than 1% of transactions could be traced to social media (compared with 40% from organic or paid search, and 30% from repeat business sparked from email).

If you’re looking for more proof that Facebook is not an effective direct sales channel, consider the fact that the number of U.S. retailers with Facebook-enabled checkouts plummeted from 63% in Q4 2011 to just 6% in Q4 2012.

Again, Facebook can play an important role in building relationships, but as a small business owner, I need to make sure we’re investing resources in those activities that have a more direct link to the bottom line.

5. There’s no human connection in the cloud.
Engaging via email or Facebook is entirely different than actually talking to someone in person or over the phone. A one-on-one conversation creates a deeper connection, and a more detailed exchange of ideas. The biggest risk for businesses with Facebook is assuming that social media engagement is the only customer interaction you need.

The New York Times illustrated just how difficult it is to reach a social media company on the phone: “Twitter’s phone system hangs up after providing web or email addresses three times. At the end of a long phone tree, Facebook’s system explains it is, in fact, ‘an Internet-based company.’ Try email, it suggests.”

Facebook and Twitter are excellent initial touch points for customer support, but nothing beats personal conversations.

In the end, be realistic.
I’m not advocating that any business should walk away from social media. However, you need to be realistic about the potential returns. Invest your resources based on the opportunity, rather than just because everyone else is doing it.

Image: iStockphoto, courtneyk

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Facebook Finally Lets You Edit Posts – Facebook Marketing https://www.digitrock.com/facebook-finally-lets-you-edit-posts-facebook-marketing/ https://www.digitrock.com/facebook-finally-lets-you-edit-posts-facebook-marketing/#respond Wed, 02 Oct 2013 13:36:41 +0000 https://www.digitrock.com/?p=1529 If autocorrect has ever ruined your Facebook post, your prayers have been answered. Facebook introduced the ability to edit status updates starting Thursday. The latest update for the Android Facebook app adds the ability to “edit your posts and comments and tap to see all your changes.” However, the editing has not been enabled on […]

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If autocorrect has ever ruined your Facebook post, your prayers have been answered. Facebook introduced the ability to edit status updates starting Thursday.

The latest update for the Android Facebook app adds the ability to “edit your posts and comments and tap to see all your changes.” However, the editing has not been enabled on any of the Android devices we experimented with.

The editing feature will roll out to Facebook users on the web and Android devices over the next day, Facebook confirmed to Mashable. The editing feature is not included in the latest iOS app, but will likely get pushed out in the next update. Users will see the option to “Edit Post” when they click on the drop-down arrow in the top-right corner of a post.

Editing posts was potentially dicey territory for Facebook, since the it brings the danger of a bait-and-switch with followers. A user could conceivably write, “Who likes ice cream?” and get hundreds of Likes and affirming comments, then edit the post to read, “Who wants to beat up some cats?”

Facebook addresses this issue by marking the post as edited and letting users access the history of any edited post with a click. Google+, which has let users edit posts for some time, works in a similar fashion.

Facebook has been slowly granting users more editing capabilities over their content. Users can edit photo captions (that is, status updates with a photo attached) and the ability to edit comments arrived a few months ago.

It’s likely Facebook examined all the potential abuses and concluded the risk in letting users alter posts was minimal. It makes sense: Any user who would mislead followers or friends with a post they intend to maliciously edit would likely soon find themselves with few followers or friends of any value.

For journalists on Facebook, the value of editing posts is even greater. As Mashable’s Emily Banks has argued, being able to edit a post in a transparent fashion makes Facebook posts more like articles on a website, and now reporters will be able to make corrections without deleting entire updates and losing conversation threads.

What’s your take on editing posts: Yea or nay? Have your say in the comments.

Image: Juan Mabromata/AFP/Getty Images

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Facebook-Flavored Ice Cream Is a Real Thing – Facebook Marketing https://www.digitrock.com/facebook-flavored-ice-cream-is-a-real-thing-facebook-marketing/ https://www.digitrock.com/facebook-flavored-ice-cream-is-a-real-thing-facebook-marketing/#respond Fri, 06 Sep 2013 11:12:47 +0000 https://www.digitrock.com/?p=1473 Can you imagine tasting a social network? Two enterprising ice cream makers at Valentino Ice Cream Shop in Tisno, on Croatia’s Murter island, came up with the novel idea. One of the owners, Admir Adil, noticed his 15-year-old daughter was incessantly checking Facebook, so he thought it only appropriate to create a flavor for other […]

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Can you imagine tasting a social network? Two enterprising ice cream makers at Valentino Ice Cream Shop in Tisno, on Croatia’s Murter island, came up with the novel idea.

One of the owners, Admir Adil, noticed his 15-year-old daughter was incessantly checking Facebook, so he thought it only appropriate to create a flavor for other fans obsessed with the social media behemoth.

Facebook Marketing Company India

Admir and his brother Ibi Adil created their Facebook-flavored ice cream by simply mixing blue syrup atop vanilla ice cream and placing a small sign with a Facebook logo on it. Selling a scoop for a euro ($1.32), the ice cream apparently tastes like sugary sweets and chewing gum, but it’s become a hit as many passersby were immediately drawn to Facebook’s trademark logo — as well as the novelty.

The duo said they have not contacted Mark Zuckerberg for trademark use.

Image: Dusko Jaramaz/PixSell

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Are There Fake Users on Social Media? – Want a social media Audit ? https://www.digitrock.com/are-there-fake-users-on-social-media-want-a-social-media-audit/ https://www.digitrock.com/are-there-fake-users-on-social-media-want-a-social-media-audit/#respond Wed, 17 Jul 2013 07:57:16 +0000 https://www.digitrock.com/?p=1315 It seems as if now a day everyone throughout the world has some type of Social Media account. Facebook. Twitter. MySpace. Tumblr. Google +. You name it. Grandmas to young kids now know how to browse through these different sites. But how do we know that the person behind the profile is real? Could the […]

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It seems as if now a day everyone throughout the world has some type of Social Media account. Facebook. Twitter. MySpace. Tumblr. Google +. You name it. Grandmas to young kids now know how to browse through these different sites. But how do we know that the person behind the profile is real? Could the profile be fake—someone posing to be another person or a business creating fake users to get fans & followers? How are we supposed to figure out the real from the phony?

We’ve seen it on MTV’s Catfish. People pretend to be someone their not on Facebook, make another person fall in love with them and potentially ruin the relationship they have found themselves in. Seems to be a bit fishy… I don’t know why people hide behind a photo and are afraid to be who they are. When you look around there are so many different ads, books, and websites that influence you be yourself and love the person you are inside and out. No one should be hiding behind the computer screen. Embrace who you are and forget about the fake profile!

Businesses even buy fake fans & followers to help boost their popularity on their Social Media sites. By getting these high numbers, the account shows an indication of power over other pages and makes you feel like you need to follow the business as well. I get it, you want to get a lot of people to follow you on Twitter and Facebook, but do they really have to buy these followers to achieve it?

Some Social media agencies on the other hand create compelling content to engage current fans and inspire them to share out material. They help to increase a company’s fan volume organically. Why can’t businesses do the same?

It seems as if Turkey has kind of the right idea. The country is cracking down on fake users and banning the opening of “fake” Social Media accounts. Its government is trying to regulate online activity and attempting to stop various protests that have been going on. Turkish people are using Facebook and Twitter to protest against the government and their Prime Minister believes that Social Media is the key element to plot against him. He obviously wants to stop this from happening and is doing everything he legally can to do it… Ok, users from Turkey may not be pulling a catfish or try to buy fake fans &  follower for a business, but the issue of “fake profiles” is seen everywhere!

Twitter has been really trying to crack down on their fake users as well. Digitrock helps you out by auditing  to figure out who is phony and who is real. Digitrock will allow you to see if your fans & followers are real, fake, or inactive. Digitrock also help you to find out whether a friend is fake or not. However, WikiHow explains a couple of ways to investigate and see if someone is phony. Basically, be aware of who you accept as a friend, read their profile, see who their friends are and be alert for instances when they may post something weird. It’s up to you to figure out who is real and fake throughout these sites. Check it out and see how many of your friends or followers aren’t real!

Digitrock helps  out business by auditing their Facebook Fan Pages & Twitter Profiles.

For auditing mail us at info@digitrock.com

Or

Call : 9004809090/ 9654343424 

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