Twitter Acquires Trendrr to Build Out TV Offerings

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Trendrr announced Wednesday that it has been acquired by Twitter as the microblogging service seeks to further integrate its service with TV networks and advertisers. Trendrr has two products: One, Trendrr.TV, provides TV networks, publishers and media agencies with tools to track TV engagement across social networks, including Twitter. A second, Curatorr, allows those same […]

Facebook Now Gives More Control Over What You Share

Facebook Marketing Company India

Facebook announced on Thursday that the site’s two-step app permission process has been fully integrated with users worldwide. The feature, which was first announced in April, allows users to have more control over the content they share to Facebook through third-party applications. When users sign in to an app like Lyft or Words With Friends […]

Facebook to Provide Free Photos for Businesses to Use in Ads

Having trouble coming up with your next Facebook ad? No worries. Facebook is here to help. In an attempt to make it easier for businesses to create a Facebook ad, the company announced a deal with Shutterstock on Thursday that will provide free access to millions of images for use in ads. The photos will […]

Facebook to Provide Free Photos for Businesses to Use in Ads

Having trouble coming up with your next Facebook ad? No worries. Facebook is here to help. In an attempt to make it easier for businesses to create a Facebook ad, the company announced a deal with Shutterstock on Thursday that will provide free access to millions of images for use in ads. The photos will […]

Are Paid Facebook Ads Worth the Bucks?

Digital Marketing Agency In India

To advertise on Facebook, or not to advertise on Facebook? There’s still plenty of debate about whether advertising on Facebook (or social media in general) is worth it, and whether it’s more useful as a lead generation tactic than a direct driver of sales. But as anyone on Facebook can see from the sheer number […]

Gap Buys Up All of Tumblr’s Mobile Ads for a Day – Digital Marketing

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Gap wants to create a “pop culture moment” for its fall Back to Blue campaign, and it’s turning to Tumblr to create it. On Monday morning, Gap issued a call on Tumblr for creators to share, through an original piece of content, what “blue” means to them — blue being, of course, the color of […]

You Can Soon Make Restaurant Reservations on Facebook

The next time you visit a restaurant’s Facebook page on your mobile phone, you’ll be able to do more than browse photos and posts: You’ll also be able to book a table for four. The feature is part of a new integration with OpenTable, which allows you to make online reservations at about 20,000 U.S. […]

Yahoo to Pay Tumblr’s David Karp $81 Million to Stay for 4 Years

Yahoo to Pay Tumblr's David Karp $81 Million to Stay for 4 Years

Yahoo filed a 10-Q report with the SEC Thursday, disclosing some additional details about the 10 startups it acquired between the end of March and the end of June — including its biggest one, Tumblr, which cost the company around $1.1 billion. The filing also reveals Tumblr CEO and founder David Karp’s compensation package. In […]

Analyst Prediction: Facebook Video Ads Will Generate $1 Billion in 2014

Facebook users may not be excited to see video ads hit their News Feeds, but company stockholders should be. A report released by Morgan Stanley on Wednesday predicts that Facebook’s video advertisements will generate more than $1 billion in 2014 — a lofty total considering they don’t exist yet. This total would constitute 1% of […]

Can a Popular Baby Franchise Turn Its Facebook Fans Into Customers?

The Baby Sense Company,

Talk to most small businesses about social media, and they want to know how to get more fans and followers. But what if you already have a large following? How do you turn those fans into customers? That’s the challenge Meg Faure, founder of The Baby Sense Company, and Jeremy Pepper, a Los Angeles-based social […]