David Marcus will lead Facebook’s messaging items, the organization proclaimed in a press release on this Monday.

Marcus confirmed the move with a post to Facebook, which could be found in its whole at the lowest part of this post.

“While I was amidst my manner of thinking about what was next for me, Mark Zuckerberg and I got together. Imprint imparted a forcing vision about portable informing,” Marcus composed. “At the outset, I didn’t know whether an alternate huge organization gig was a decent thing for me, yet Mark’s excitement, and the unparalleled range and customer engagement of the Facebook stage eventually won me over.”

Facebook made a sprinkle in the informing scene with its $19 billion acquisition of Whatsapp. The organization additionally published on Monday the dispatch of Slingshot, its new informing application that has comparable usefulness to Snapchat.

The capability to connect cash to messages is seen as a real method for creating money out of the prevalent informing business. Facebook CEO Mark Zuckerberg said after the Whatsapp obtaining that he doesn’t see promoting as see adds as the best approach to adapt informing.

Whatsapp will purportedly not be under Marcus and keep on operaing freely.

The Financial Times reported in April that Facebook was preparing an online payments framework that would first introduced in Ireland and crosswise over Europe.

Facebook right now considers in-application installments in the U.s. In 2011, the informal community endeavored to kickstart its own particular cash with Facebook Credits, yet shut the project.

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Twopcharts, a site that monitors web activity, found that 44% of Twitter’s 974 million registered users have never tweeted, according to The Wall Street Journal. Some 30% of existing Twitter accounts have sent 10 or fewer tweets, and just 13% of registered accounts have tweeted more than 100 times. Twopcharts is unable to discern whether users have logged onto their accounts. Its report is based on users’ activity.

The report, which was released Friday, comes after Twitter disclosed in February that it had 244 million active monthly users in the last three months of 2013, meaning about 730 million people have created accounts on the site, but are not active on a monthly basis.

Twopcharts has previously reported that of the 284.4 million new accounts in 2013, only 12.9% were still tweeting in February 2014.

Realizing that some new users find its experience hard to navigate, Twitter has introduced enhancements lately including restyled, Facebook-like user profile pages and pop-up notifications on its website.

For Twitter, increasing engagement helps fight churn, since active users are less likely to abandon the service. Tweeting, favoriting and resharing also help Twitter to target ads for users since by taking such actions, the users indicate their preferences and interests.

The report comes as Twitter’s stock price is flirting with its all-time low. At this writing, the stock was hovering around $40 in early trading. The stock has traded for as low as $38.80.

The post Report: 44% of Registered Twitter Users Have Never Tweeted appeared first on Digitrock.

But are they getting substantial returns on their investment? Are they able to target the right segment of the audience who would actually be interested in their product as in whatever it is a movie, a documentary or a TV serial. Perhaps no!

Then why are the trendsetters not able to recognize the trend of marketing and switch to digital than still practicing the same old traditional marketing and splurging money like anything.

Let’s go ahead and see how digital marketing can help Bollywood and your business.

Specific Targeting

First thing first! Specific targeting! Spending money is not a big issue if you get an appreciable amount of customers by doing so. By advertising on TV, Radio , newspapers or through posters you simply broadcast your information to the masses and who all would interested will become your customers however how about if you can specifically target your ads to these ‘who all’ . Certainly, you will get better results and will save a lot of money too. This is what you can do in digital marketing. Whether they are the ads on search engines or various websites, they are only displayed if your buyers’ persona matches your ads. So, depending on your product, you very well know what part of the audience will need it and that through digital marketing you can extend your offer to only that part of the audience. Chances of any miss outs on it are kind of negligible here.

Cost-Effective

Not only you can put across your message to the right segment of the audience but you also save a lot of money in digital marketing. You only spend where you need to and that too far lesser than what you were paying in the traditional marketing.

Measure it at its every part

The best thing about digital marketing is that you can monitor traffic and results and optimize your advertising campaigns accordingly. The tool called analytics in digital marketing helps you measure different ad campaigns with respect to traffic and other results. Thus, you get to have a better idea of what part of your budget is bringing result and what part is going waste so that you take actions in view of that.

Customer Engagement

Being interactive in design digital marketing lets the customer to interact and get engaged. Unlike the traditional marketing, here the user has the command to browse through whatever they wish to, making it far more interactive and engaging. Gone are those days when your audience will entertain your ads even on getting interrupted by you while they are on their go. They would simply change the channel on TV or radio, or overlook the ad on newspaper. No one loves interruption marketing now. Recognize this trend and switch to digital marketing. The sooner you switch the better results you gain.

Generating awareness for your business and spreading business defying all geographical constraints are something that you can do with traditional marketing as well the only difference is that in digital marketing you do the same thing at relatively very low cost and in a more specifically targeted way. In simple words, digital marketing is far more effective than traditional marketing and that too at relatively very low cost.

The post How Digital Marketing Is Helping Bollywood? appeared first on Digitrock.

But are they getting substantial returns on their investment? Are they able to target the right segment of the audience who would actually be interested in their product as in whatever it is a movie, a documentary or a TV serial. Perhaps no!

Then why are the trendsetters not able to recognize the trend of marketing and switch to digital than still practicing the same old traditional marketing and splurging money like anything.

Let’s go ahead and see how digital marketing can help Bollywood and your business.

Specific Targeting

First thing first! Specific targeting! Spending money is not a big issue if you get an appreciable amount of customers by doing so. By advertising on TV, Radio , newspapers or through posters you simply broadcast your information to the masses and who all would interested will become your customers however how about if you can specifically target your ads to these ‘who all’ . Certainly, you will get better results and will save a lot of money too. This is what you can do in digital marketing. Whether they are the ads on search engines or various websites, they are only displayed if your buyers’ persona matches your ads. So, depending on your product, you very well know what part of the audience will need it and that through digital marketing you can extend your offer to only that part of the audience. Chances of any miss outs on it are kind of negligible here.

Cost-Effective

Not only you can put across your message to the right segment of the audience but you also save a lot of money in digital marketing. You only spend where you need to and that too far lesser than what you were paying in the traditional marketing.

Measure it at its every part

The best thing about digital marketing is that you can monitor traffic and results and optimize your advertising campaigns accordingly. The tool called analytics in digital marketing helps you measure different ad campaigns with respect to traffic and other results. Thus, you get to have a better idea of what part of your budget is bringing result and what part is going waste so that you take actions in view of that.

Customer Engagement

Being interactive in design digital marketing lets the customer to interact and get engaged. Unlike the traditional marketing, here the user has the command to browse through whatever they wish to, making it far more interactive and engaging. Gone are those days when your audience will entertain your ads even on getting interrupted by you while they are on their go. They would simply change the channel on TV or radio, or overlook the ad on newspaper. No one loves interruption marketing now. Recognize this trend and switch to digital marketing. The sooner you switch the better results you gain.

Generating awareness for your business and spreading business defying all geographical constraints are something that you can do with traditional marketing as well the only difference is that in digital marketing you do the same thing at relatively very low cost and in a more specifically targeted way. In simple words, digital marketing is far more effective than traditional marketing and that too at relatively very low cost.

The post How Digital Marketing Is Helping Bollywood? appeared first on Digitrock.

But Zuckerberg also knows you could be reading Facebook more in any given day. What about those times when you’re just skimming the app during a spare minute? What if you don’t have time to read any of those fascinating links?

If you’ve ever gone hunting through your feed for an article you saw earlier, you’ll welcome the news that Facebook appears to be testing a “save for later” feature. This isn’t the first time the company has tested the idea, but it does appear to be more advanced and closer to wide release.

The concept first cropped up on a version of the Facebook app for iPhone and iPad in 2012. In that iteration, you held your finger on a story to save it to a separate list. Now, according to the blog MyTechSkool, which first spotted it, users will see a button with a bookmark icon they can press.

This is what apps such as Instapaper, Pocket and Read It Later have been doing for years, of course. The Apple browser, Safari, added a similar feature called Reading List (available on mobile in iOS6 and on the desktop with Mac OS X Mavericks).

But the Facebook feature differs in significant ways. First of all, you can save more than just articles — in theory, you’ll be able to set aside anything from your cousin’s holiday snaps to a change in your secret crush’s relationship status. Call it a social To Do list.

Secondly, it allows you to do your later reading within Facebook — meaning Zuckerberg gets to monitor and monetize ever more of your reading behavior. What we don’t know yet: whether you’ll be able to read those articles, links and saved social snippets when you’re offline.

We’ve reached out to Facebook to find out when the company intends to roll this out to all users. In the meantime, let us know in the comments below whether you see the Saved feature yet.

[via AllthingsD]

Image: Stephen Lam, Getty Images News

The post Facebook Will Let You Save Links to Read Later appeared first on Digitrock.

As the company wrote in its advertising blog: “Now advertisers can easily reach Twitter users exposed to integrations, sponsorships, and other innovative TV tie-ins for an additional touch point or message expansion.”

TV conversation targeting is launching in the United States and the UK and is coming soon to Brazil, Canada, France and Spain. The offering is distinct from TV ad targeting, a feature Twitter launched in July that lets advertisers augment their TV buys with Twitter campaigns.

Image: Getty/Scott Eells

The post Twitter Lets Brands Infiltrate TV Conversations Without Buying TV Ads appeared first on Digitrock.

For many, that was the takeaway from an Oct. 10 Piper Jaffray study of 8,650 teens. That conclusion was false. The study had a much narrower focus than has been reported and only referred to purchasing activity on the platforms.

This key paragraph in the press release explaining the study caused the confusion (emphasis ours):

Teens have cited “friends” as the strongest influence over their purchase decisions for the duration of our survey history, but “Internet” is quickly rising in profile. More than half of teens indicate that social media impacts their purchases with Twitter being the most important, eclipsing Facebook, followed closely by Instagram. But the popularity of Facebook is waning among teens with 23% citing it as the most important, down from 33% six months ago and 42% a year ago.

There’s no doubt the report shows bad news for Facebook. However, the data refers to importance for purchases. The ambiguous wording of the presser — including remarks about the “popularity” of the social networks — didn’t help. After all, it was possible to read the last sentence as its own entity in which “most important” referred to most important overall.

That may be the case, but that’s not what Piper Jaffray was asking about. A rep for the financial advisor says the study was looking specifically at buying behavior and wasn’t trying to determine whether teens prefer Twitter to Facebook overall.

This sounds like great news for Twitter. Yet it’s unclear how much of teens’ purchasing activity is actually spurred by the social network. A study last year by IBM found that it had exactly zero effect on Black Friday sales. Facebook, LinkedIn and YouTube didn’t fare much better, generating only 0.34% of online sales on Black Friday.

It’s also true that Twitter is gaining popularity with teens: A Pew Research study in May showed that the number of teens on Twitter doubled from 2011 to 26%. Yet 94% of teens reported being on Facebook. The “teens are tired of Facebook” narrative also picked up over the summer when Mashable ran an op-ed by 13 year-old Ruby Karp explaining that neither she nor her friends were on Facebook.

Nevertheless, researcher The Futures Company, which looks closely at teens’ behavior, has found that while Facebook use has plateaued (which tends to happen when you hit 94%), teens still aren’t leaving the social network en masse.

All of which is to say that there may be something to the persistent narrative that teens are getting sick of Facebook. The Piper Jaffray report doesn’t make that case.

Source: Mashable

The post Do Teens Really Think Twitter Is ‘More Important’ Than Facebook? appeared first on Digitrock.

Airtel Digital TV, an arm of Indian telecommunications company Bharti Airtel, revealed Monday that it has integrated Twitter with its digital TV offerings for the first time. With this new form of convergence, users can actually tweet while watching TV and can view tweets related to their TV shows as well. It launches Tuesday at no extra charge to subscribers.

Jana Messerschmidt, Twitter’s VP of business development and platforms, said, “We are excited to see partners like Airtel innovating with our platform and helping their audience connect with the TV programs they love.”

Airtel’s Twitter know-how actually comes from Bangalore-based startup Brizz TV, which works in the areas of TV technology and is powering this new service for Airtel Digital TV. To start watching-and-tweeting, subscribers just have to click their remote’s green button. Initially, the service will be available on select TV channels, but more will be added.

Airtel Digital TV has 373 channels including 17 high definition and five interactive channels. It claimed to have 8.5 million subscribers at the end of June 2013.

Although Airtel hasn’t disclosed the business model of this partnership with Twitter, it’s fairly safe to assume that the telco will stream targeted Twitter ads and marketing promotions to its TV subscribers. Airtel could also use this to better promote its other Internet services. Since the voice and SMS business is no longer the prime revenue generator in India, it is forcing telcos to innovate and develop new ways to get income.

Have something to add to this story? Share it in the comments.

Image: Scott Beale

The post Twitter Arrives on TV in India appeared first on Digitrock.

While the outage may have been a headache for Facebook and many users, some brands decided to turn it into a marketing opportunity — for better or worse:

#Facebookdown Grab your Venus razor and Embrace your extra "me" time. pic.twitter.com/pUYjLVobBb

— Gillette Venus (@GilletteVenus) October 21, 2013

#facebookdown? Ci pensiamo noi. pic.twitter.com/NLKDR5j47s

— Red Bull Italy (@redbullITA) October 21, 2013

Facebook is down, but don't worry, here’s our status update: thirsty #facebookdown pic.twitter.com/RJXVWkvnur

— Jupiler (@Jupiler) October 21, 2013

Have something to add to this story? Share it in the comments.

Image: Justin Sullivan/Getty

The post When Facebook Was Down, Brands Pounced – Social Media Marketing appeared first on Digitrock.

The study, “Big Five Personality Traits Reflected in Job Applicants’ Social Media Postings,” identified links between job applicants’ online behaviors and characteristics that might impact their work performance.

Unfiltered personal communications and photos, comments about others, and references to alcohol and drug use are the key indicators of personality traits that job applicants truly possess — traits that may actually suggest a candidate will be a great hire, according to the study, which was conducted by researchers in North Carolina State University’s department of psychology and published recently in the journal Cyberpsychology, Behavior and Social Networking.

According to the researchers, a job applicant’s social media activities reflect the following five personality traits: extraversion, agreeableness, conscientiousness, emotional stability and openness to experience.

To get a better idea of what social media postings reveal about personality traits, researchers focused on two broad posting types: those that demonstrated badmouthing behavior, and those that referenced drug and alcohol use.

For instance, those who rated highly in agreeableness and conscientiousness were unlikely to badmouth others in social media, the study found. This doesn’t mean, however, that conscientiousness has any bearing on posts that employers often consider red flags.

“Companies often scan a job applicant’s Facebook profile to see whether there is evidence of drug or alcohol use, believing that such behavior means the applicant is not ‘conscientious,’ or responsible and self-disciplined,” Dr. Lori Foster Thompson, co-author of the study and a professor of psychology at NCSU, said in a statement. However, the researchers said there is no significant correlation between conscientiousness and a job applicant’s propensity to post about drug or alcohol use on Facebook.

“This means companies are eliminating some conscientious job applicants based on erroneous assumptions regarding what social media behavior tells us about the applicants,” said Will Stoughton, lead author of the study and a Ph.D. student at NCSU.

Extraversion is also a trait that’s often misunderstood. Consider, for instance, sales and marketing positions that require candidates to have extroverted personalities. Based on data presented in the study, extroverts are more likely to post about drugs or alcohol on Facebook; thus, employers will be limiting their sales and marketing pool of candidates if they automatically red flag those who exhibit drug- or alcohol-related behaviors on social media, the study found.

“If employers plan to keep using social media to screen job applicants, this study indicates they may want to focus on eliminating candidates who badmouth others — not necessarily those who post about drinking beer,” Stoughton said.

Have something to add to this story? Share it in the comments.

Image: Jason A. Howie

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