Yahoo to Pay Tumblr’s David Karp $81 Million to Stay for 4 Years
Yahoo filed a 10-Q report with the SEC Thursday, disclosing some additional details about the 10 startups it acquired between the end of March and the end of June — including its biggest one, Tumblr, which cost the company around $1.1 billion. The filing also reveals Tumblr CEO and founder David Karp’s compensation package. In […]
Can a Popular Baby Franchise Turn Its Facebook Fans Into Customers?
Talk to most small businesses about social media, and they want to know how to get more fans and followers. But what if you already have a large following? How do you turn those fans into customers? That’s the challenge Meg Faure, founder of The Baby Sense Company, and Jeremy Pepper, a Los Angeles-based social […]
Buy Linkedin Company Page Followers – Linkedin marketing
Attracting LinkedIn followers comes with challenges. Namely, LinkedIn Company Pages are not as popular as Facebook pages and company pages haven’t been around as long. But this doesn’t mean there aren’t ways to boost the number of followers your company has, you just might need to dig a little deeper and uncover some less obvious […]
The Next Wave of Ads Knows Everything About You — Before You Do
Welcome to the world of inference advertising, which relies on targeted ads that use your smartphone’s geo-location and social history to serve relevant mobile ads that know what you want, even before you do. Predictive ads — tailored to your exact location and taste — may sound intrusive, but the idea is to cater to […]
Foursquare Starts Showing Ads After You Check In
Next time you check in to a location on Foursquare, you may see an ad pop up right after. AdAge reports that brands like Toys ‘R’ Us and Captain Morgan have started placing ads that appear after users check in to locations on Foursquare. Users who check in at a bar may see a Captain […]
Dubai Film launches social media drive – Digital News
Dubai Film and TV Commission (DFTC) has launched a social media initiative on Facebook, Twitter and You Tube, that will enhance online conversations with the global film industry. The interface will keep filmmakers and fans up to date with filming news and opportunities in Dubai, a statement said. The network for film industry insiders will […]
Facebook Will Remove Ads From Pages, Groups With Offensive Content
Facebook will restrict advertising from appearing on pages and groups with controversial content, the company announced Friday. Facebook will conduct a review of ads on the social network beginning next week and said it will remove ads from all groups and pages that contain “violent, graphic or sexual content” by the end of that week, […]
Is Facebook advertising poised to overtake television advertising?
Following a recent cross-media channel campaign, Nestle attributed 11% of KitKat’s sales to its Facebook ads. Is this a one-off situation or are we increasingly now going to see Facebook advertising trump television advertising? Statistics suggest that the amount of time the average person now spends on Facebook exceeds the amount of time he/she spends […]
