On Friday Twitter published Website Cards, another commercial ad unit that highlights a little photograph, a line of content, and a URL to a publicist’s site page. Twitter accepts this combo of a picture and a call to movement will help drive more activity for sponsors than a basic picture and URL blending, the organization composed on its blog.

The new commercial ad units will show up in users Timelines overall starting Friday on both desktop and mobile.

Site Cards are the freshest kind of Twitter ads, joining application introduce promotions that began showing up for clients not long ago. Twitter additionally permits promoters to push particular tweets or records, and a late report from The Wall Street Journal claims the organization is arranging more than twelve extra notice units in the not so distant future, including the likelihood of shoppable tweets.

The new ad unit comes short of what a week in front of Twitter’s Q1 income publication. The organization is not yet productive, and moguls who helped inflatable the organization’s stock emulating a late 2013 IPO will be tensely anticipating news on the Twitter’s promotion execution. News of better, more proficient promotion units ought to help pacify moguls.

Source : Mashable

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Twopcharts, a site that monitors web activity, found that 44% of Twitter’s 974 million registered users have never tweeted, according to The Wall Street Journal. Some 30% of existing Twitter accounts have sent 10 or fewer tweets, and just 13% of registered accounts have tweeted more than 100 times. Twopcharts is unable to discern whether users have logged onto their accounts. Its report is based on users’ activity.

The report, which was released Friday, comes after Twitter disclosed in February that it had 244 million active monthly users in the last three months of 2013, meaning about 730 million people have created accounts on the site, but are not active on a monthly basis.

Twopcharts has previously reported that of the 284.4 million new accounts in 2013, only 12.9% were still tweeting in February 2014.

Realizing that some new users find its experience hard to navigate, Twitter has introduced enhancements lately including restyled, Facebook-like user profile pages and pop-up notifications on its website.

For Twitter, increasing engagement helps fight churn, since active users are less likely to abandon the service. Tweeting, favoriting and resharing also help Twitter to target ads for users since by taking such actions, the users indicate their preferences and interests.

The report comes as Twitter’s stock price is flirting with its all-time low. At this writing, the stock was hovering around $40 in early trading. The stock has traded for as low as $38.80.

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Social media junkies know there’s nothing better than humble-bragging about food.

And this Twitter-themed cake from YouTube channel How To Cook That is sure to grab your followers by the taste buds.

Ann Reardon, the baker behind How To Cook That, created a thorough video detailing how to create this impressive cake. While the recipe is admittedly complicated, the end results are a dessert fit for even your verified pals.

This isn’t Reardon’s first social-themed cake. Earlier this year, she wowed the Internet with an Instagram cake and a Facebook cheesecake.

The post Mouth-Watering Twitter Cake is Good Enough to Tweet appeared first on Digitrock.

Twitter jumped 8.4% to $69.96 at the close in New York after rising 7.5% yesterday. The stock has surged 169% since going public at $26 on Nov. 6, giving Twitter a market value of almost $40 billion — larger than Time Warner Cable Inc., media company Viacom Inc. and retailer Target Corp.

Investors are betting San Francisco-based Twitter can attract more ad dollars, as companies seek to market their wares through wireless devices and tie-ins with television programming. As the unprofitable company’s sales growth outpaces that of competitors such as Facebook Inc. and Google Inc., the stock has “graduated to cult status,” according to Blake Harper, an analyst at Wunderlich Securities Inc. in Baltimore.

“While the company is growing revenues faster than its fastest-growing peers and we do recognize the potential for the company to capture larger portions of the mobile and TV advertising market, it appears valuation metrics are irrelevant and that investors are betting aggressively on Twitter being the next great media-technology platform,” Harper, who recommends selling the stock, wrote in a note Tuesday.

“We don’t believe the current valuation justifies the risk,” wrote Harper, whose price target for Twitter is $34. “Especially with the company having yet to report a quarter as a public company.”

Have something to add to this story? Share it in the comments.

Image: Mashable, Christina Ascani

Source : Mashable 

The post Twitter Shares Soar to Record on Optimism for Mobile-Ad Growth appeared first on Digitrock.

As the company wrote in its advertising blog: “Now advertisers can easily reach Twitter users exposed to integrations, sponsorships, and other innovative TV tie-ins for an additional touch point or message expansion.”

TV conversation targeting is launching in the United States and the UK and is coming soon to Brazil, Canada, France and Spain. The offering is distinct from TV ad targeting, a feature Twitter launched in July that lets advertisers augment their TV buys with Twitter campaigns.

Image: Getty/Scott Eells

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The brand will run such ads before videos from Fox shows including Glee, Brooklyn Nine-Nine and So You Think You Can Dance, among other shows, Jean Rossi, EVP of sales for Fox Broadcasting, told Variety. The first such ads launched last week.

Twitter began running Fox clips as part of Amplify, a program that brought sponsored clips to users’ news feeds in May. As Gawker points out, that means that the AmEx ads are, in effect, ads on top of ads.

Though Twitter’s IPO was considered successful, the company is not expected to post a profit until 2015 at the earliest. Since the company’s main source of revenues comes from advertising, Twitter has to walk a fine line between pleasing advertisers without compromising the user experience.

Twitter’s recent expansion of photos in timelines was one recent test of this middle path as Promoted Tweets suddenly got more real estate in the feed. Twitter isn’t alone in testing the boundaries for users’ tolerance for advertising; Instagram also recently introduced ads and Google has been testing banner ads for brand searches.

Have something to add to this story? Share it in the comments.

Image: Getty/ David Paul Morris/Bloomberg

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On Wednesday, the social network released a new version of Page Insights, a dashboard that allows page managers to monitor traffic and engagement. The tool’s newest version breaks down engagement metrics into individual tabs, such as check-ins, likes and the number of people engaged. Managers can also compare these metrics to previous weeks or months to better understand how engagement on their brand page is changing.

The updated Insights tool also lets managers view positive (i.e. likes, shares) and negative (i.e. blocks, reports) interactions side-by-side to determine which content is performing well with visitors. The hope is that these new features will enable managers to populate their pages with content that Facebook users most want to see, making the experience better for both parties.

Facebook created a video — which you can watch, here — explaining the new features, and how page managers can use them.

Image: Acid Pix
Source : Mahable

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In comparison to Facebook’s numbers leading up to its IPO last year, Twitter has far fewer active users, far less ad revenue and far greater losses. On the other hand, Twitter is planning a much smaller IPO, which may insulate it against some of the sell off Facebook experienced, and it has at least one key asset that Facebook didn’t have at this point in the process: significant mobile ad revenue.

Here are a few key stats comparing the two companies:

Twitter plans to raise $1 billion from its public offering. Facebook initially planned to raise $5 billion in its IPO, but increased that to $16 billion by the time it went public.

Twitter reported having 218 million monthly active users and more than 100 million daily active users in its S-1. Facebook’s initial S-1 revealed the social network had 845 million monthly active users and 483 million daily active users. By the time Facebook went public, those numbers had increased to 901 million monthly active users and 526 million daily active users and it now has 1.15 billion and 699 million, respectively.

Twitter reported generating $317 million in revenue in 2012. Facebook generated $3.7 billion in revenue — more than ten times as much — in 2011, the year before its IPO.

In an unorthodox move, Twitter did not disclose revenue per user. Instead, Twitter said its ad revenue “per 1,000 timeline views” was $2.17 in the second quarter in the U.S. and $0.30 in the rest of the world. Facebook generated $3.67 in ad revenue per U.S. and Canada user in the second quarter of this year and $1.41 per user worldwide.

Just as importantly, Twitter is still not profitable. Twitter lost nearly $80 million in 2012 and reported a net loss of $69 million in the first six months of this year. Facebook reported a profit of $1 billion in the full year before its IPO.

Twitter’s S-1 proved that it is already a mobile-first company: 65% of Twitter’s ad revenue comes from mobile products. Facebook, by comparison, had only just started to advertise on mobile by the time it went public and reported that mobile accounted for 41% of its total ad revenue in the most recent quarter.

If the IPO paperwork is any indication, Twitter also appears to be more mindful of Facebook than Facebook was of Twitter at this point. Twitter mentioned the word “Facebook” 9 times in its S-1. Facebook only mentioned “Twitter” twice.

Image: Steve Jennings/Getty

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Twitter, which announced the move on its blog on Thursday, illustrated the upgrade with this Aug. 11 tweet from astronaut Chris Hadfield:

Good morning! Perspective – Sunday is a fine day to go for a walk with a friend. pic.twitter.com/P3uDfjYsEU

— Chris Hadfield (@Cmdr_Hadfield) August 11, 2013

“As you can see from @CMDR_Hatfield’s Tweet embedded above, we’ve put the photo front and center, with a bigger and bold visual focus on the media,” Brian Ellin, Twitter’s project manager, platform, wrote in the blog post. “Both landscape and portrait photos now have more room to show their pixels when the Tweets are embedded online.”

Reemerging into society after backpacking ~35 miles through Yosemite’s Grand Canyon of Tuolumne River. My legs hurt. pic.twitter.com/TkjNgKn6b8

— Bill Couch (@couch) July 7, 2013

Improving the photo experience make them more viable for inclusion in articles now that there’s competition from Facebook. Facebook’s embeds came as the company was revving up its real-time marketing opportunities (shortly before, the company introduced hashtags). Instagram, a unit of Facebook, launched embedded posts in July, shortly before Facebook did the same. Instagram’s embeds include video as well as photos. Twitter’s Vine videos are also embeddable.

For a short period, Facebook had not only caught up with Twitter, but also surpassed it by letting news organizations run richer embeds in their stories. Now, the two appear to be on equal footing.

Image: Mary Turner/Getty Images

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In addition to the texts and notifications, ‘alert’ tweets will appear alongside an orange bell icon in the Twitter stream.

“Twitter Alerts [is] a new feature that brings us one step closer to helping users get important and accurate information from credible organizations during emergencies, natural disasters or moments when other communications services aren’t accessible,” explained Gaby Peña, a product manager at Twitter, on the company’s blog.

Twitter already has more than 70 participants for the new system, including The American Red Cross, FEMA, and global non-profits like the World Health Organization. In addition to state and regional accounts (like the New Jersey State Police), Twitter Alerts also partners with a number of international accounts, mostly in Japan.

Users can specify which accounts they’d like to receive alerts from at their setup page: twitter.com/[username]/alerts.

Twitter has already solidified itself as a valuable communication tool during times of crisis. Following events like the Boston Marathon Bombings and Superstorm Sandy last October, Twitter was used by media organizations and authorities to share news quickly and to those without cable or landline access.

This new feature comes on the heels of another alert feature Twitter announced yesterday. Twitter’s mobile users can now receive follow recommendations via push notifications, too. Users will be alerted when a number of people in their network follow a new user, or retweet or favorite the same tweet.

Will you sign up to receive Twitter Alerts? Tell us in the comments below.

Image: Ben Stansall/AFP/Getty Images; Twitter

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