Facebook accounted for more than 10% of overall traffic to publishers in September, by far the most of any social network, according to data released Tuesday from Shareaholic, a social plugin service that collects data from 200,000 publishers reaching 250 million monthly unique visitors collectively.

Pinterest drove 3.68% of traffic to publishers in September, the second highest of the social networks on the list and three times as much as Twitter, which ranked third. In fact, Pinterest’s share of overall visits increased by 66% year-over-year, more than any other social network. Pinterest now drives more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined.

While most of the social networks tracked in the study showed significant year-over-year gains in referring traffic to publishers, referral traffic from Reddit and StumbleUpon declined 35% and 27.5%, respectively. Google+ remained essentially stagnant year-over-year and continues to refer the least traffic to publishers of the major social networks included in the study.

Image: Saul Loeb/AFP/Getty Images
Source : Mashable

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Previously, articles pinned on Pinterest only contained photos from the article with a link at the bottom. (Users who wanted to include the article title or description had to add it manually.)

“We’re always looking for ways to make pins more useful so that when you discover and pin something great, it’s easy to act on it, whether that’s cooking a dish, watching a movie, buying a new gadget or reading an article,” Jon Parise, a software engineer at Pinterest, wrote on the company’s blog.

Pinterest is hoping that the change will encourage more users to pin and share articles they find interesting. The new updates could also encourage more media outlets to utilize Pinterest as a tool to promote content with
readers like they do with Facebook, Twitter, and Google+.

Pinterest says that users are pinning five million articles to the site per day and many use reading boards to save articles to consume at a later time. As of Tuesday, the new feature will only work with articles from a small number of publications, including Mashable, Rolling Stone and The New Yorker. Pinterest plans to expand the feature to all article pins “shortly after that,” according to a company spokesperson.

The new update will also roll out on mobile “soon,” per Pinterest’s blog post.

What do you use Pinterest for most? Tell us in the comments below.

Images: mkhmarketing; Pinterest

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The new managers will build out the local Pinterest communities overseas and connect with brands and partners. Pinterest is also looking to hire marketing managers in London and Paris, and may open international offices after building a larger workforce outside the United States.

“The Pinterest communities in France and the United Kingdom have been growing as people find inspiration for the things they love — such as food, fashion, cars, and art — and go do those things in the real world,” said Matt Crystal, Pinterest’s head of international, in a statement to Mashable.

“We’re continually refining our recommendations to deliver the most relevant and high-quality experience for pinners in these locations, and look forward to making Pinterest more personalized and relevant for people wherever they are.”

The international hires come just months after Pinterest launched a French version of the site in June. Pinterest says its engagement in the UK is also increasing, with more than one million pins per day.

The company’s San Francisco-based headquarters is approaching 150 employees.

Image: mkhmarketing

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