As the organization provided details regarding Wednesday, versatile ads now speak to 59% of its general advertisement incomes, up from 30% in Q1 2013. Brian Wieser, an investigator with Pivotal Research, called it a “beast quarter” for Facebook that was determined generally by development in versatile.

The circumstances at Google wasn’t as sunny. Since Google reprimanded versatile for discouraging expenses for every click by 9% in the quarter, portable was an evident impulse for missed income. Despite the fact that Google’s promotion business developed 16.5% in the quarter, that was short of what anticipated. As Wieser noted, “disintegration was predictable with our general desires, if more awful than we needed, and likely more regrettable than numerous moguls wanted as well.”

Why is the move to versatile having such an apparently distinctive impact on the two Internet organizations? Point of view and timing.

Google’s ads business is more established in desktop than Facebook’s. Google’s commercial business is more established in desktop than Facebook’s. While Analysts gave Google has been putting forth publicizing since 2000 and hit upon its current pay-for every click demonstrate in 2002, Facebook’s history is much shorter. Propelled in 2004, Facebook toyed with publicizing in its initial days, yet didn’t generally grasp an adaptation plan until 2009.

That plan was dependent upon gooey ads that run on Facebook’s correct rail. Since the ads are sold on an expense for every click groundwork, they pulled in immediate reaction publicists like shirt organizations and proceeding ed programs. They additionally got a large portion of the click-throughs of standard pennant ads, which are as of now something like one in 1,000.

Regardless of their low-lease nature, those right-rail ads got $3.15 billion in incomes in 2011. Google’s promotion incomes that year were $26.1 billion.

In 2012, Facebook started offering ads in its News Feed surprisingly. Contrasted with right-rail ads, News Feed ads were intended to be utilized for marking, as opposed to coordinate reaction. Given the position and extended size of the ads, Facebook could charge more for News Feed ads. As stated by Dan Slagan, SVP of showcasing at Nanigans, a promoting firm that exchanges Facebook ads, right-rail ads have Cpms (cost for every 1,000 viewers) of around $.30 vs. $5 for News Feed ads.

Fortunately for Facebook, the main ads that run on versatile are News Feed ads — so not at all like Google, Facebook’s portable ads are higher than they have been truly.

“Right rail ads drag down Facebook promoting’s costs and execution; the News Feed ads work better,” says Nate Elliott, an investigator with Forrester Research. “Portable is News Feed-just. So the movement to versatile leaves Facebook with fewer impressions for every client, yet those impressions are higher quality.”

The way that Google is further along in its promoting advancement works against the organization. The way that Google is further along in its publicizing development works against the organization. As Facebook ads approach equality with Google’s, this encourages the observation that Facebook is improving in portable. That is not so much the situation. As stated by Adobe, Facebook’s general expense for every click fell 2% in its latest quarter. That is superior to Google’s 9%, yet possibly not in the event that you take a gander at the differentiating development of the two organizations’ notice models.

“Facebook is even now attempting to get up to speed to Google as far as advertisement focusing on — and the more focused on a commercial, the higher the Cpms ordinarily are,” Elliott says. “So as Facebook includes all the more focusing on choices, that’d drive up its Cpms too. Since Google has offered the greater part of this focusing for quite some time, it doesn’t profit from that pop.” The same might be said of a versatile promotion system. While Facebook is in the early phases of making a system where sponsors can purchase portable ads on Facebook and different applications, Google as of recently has a full grown versatile system set up.

To further place it in point of view, Google now has 36% of the U.s. versatile promotion market, which is precisely twofold Facebook’s offer, as stated by emarketer. “The business is Google’s to lose,” says Noah Elkin, official supervisor at the specialist. “Achievement and disappointment are relative terms he

The post Why Mobile Ads Are Seen as a Boon to Facebook, But a Plague to Google appeared first on Digitrock.

Facebook has impressed analysts and investors in each quarter so far this year by reporting strong growth in mobile ad revenue. The company revealed that mobile ads accounted for 41% of total ad revenue in the second quarter this year, up from 30% in the first quarter and essentially nothing a year earlier. If that growth continues, Facebook could approach or even surpass the 50% mark this quarter.

Facebook has taken steps in recent weeks to make mobile ads more effective, including testing autoplay video ads in the news feed and introducing more calls to action on mobile app install ads to entice users to click, though it’s doubtful either had much impact on the previous quarter results.

Beyond the mobile ad stats, analysts will likely be looking for any updates or hints about the company’s new and as yet unannounced ad products. Instagram is expected to introduce ads this week, perhaps finally justifying the amount Facebook paid for the company. On the other hand, Facebook has repeatedly delayed introducing video ads on the homepage raising questions about when and how the company will choose to go this route.

Overall, Facebook is expected to report earnings per share of $0.19 on revenue of $1.91 billion for the quarter, up from earnings of $0.12 a share on revenue of $1.26 billion in the same quarter a year earlier.

Facebook stock has been on a tear this year, rising to as high as $54.83 earlier this month, roughly three times the low of $17.55 a share it hit a year earlier. The stock was hovering just below $50 a share in early trading Wednesday, an increase of 1% on the day.

Image: Justin Sullivan/Getty

The post Is Facebook a Truly Mobile-First Company Yet? appeared first on Digitrock.

Facebook has impressed analysts and investors in each quarter so far this year by reporting strong growth in mobile ad revenue. The company revealed that mobile ads accounted for 41% of total ad revenue in the second quarter this year, up from 30% in the first quarter and essentially nothing a year earlier. If that growth continues, Facebook could approach or even surpass the 50% mark this quarter.

Facebook has taken steps in recent weeks to make mobile ads more effective, including testing autoplay video ads in the news feed and introducing more calls to action on mobile app install ads to entice users to click, though it’s doubtful either had much impact on the previous quarter results.

Beyond the mobile ad stats, analysts will likely be looking for any updates or hints about the company’s new and as yet unannounced ad products. Instagram is expected to introduce ads this week, perhaps finally justifying the amount Facebook paid for the company. On the other hand, Facebook has repeatedly delayed introducing video ads on the homepage raising questions about when and how the company will choose to go this route.

Overall, Facebook is expected to report earnings per share of $0.19 on revenue of $1.91 billion for the quarter, up from earnings of $0.12 a share on revenue of $1.26 billion in the same quarter a year earlier.

Facebook stock has been on a tear this year, rising to as high as $54.83 earlier this month, roughly three times the low of $17.55 a share it hit a year earlier. The stock was hovering just below $50 a share in early trading Wednesday, an increase of 1% on the day.

Image: Justin Sullivan/Getty

The post Is Facebook a Truly Mobile-First Company Yet? appeared first on Digitrock.

Facebook and Instagram each captured the hearts of 23% of survey respondents. Clearly, Instagram’s rising popularity among teens took a toll on both Twitter and Facebook’s popularity; Facebook saw a 10% decrease in the survey since six months ago and Twitter saw a 4% decrease.

“The data point is likely unsurprising as the trend in our survey has been moving toward Twitter over the past couple of years,” said analysts Gene Munster and Douglas Clinton in a note to clients.

Statista’s chart, which uses data from Piper Jaffray, shows the changes in teens’ favorite social networks for shopping among fall 2012, spring 2013 and fall 2013.

Image: Image: Sean MacEntee

The post Twitter Dethrones Facebook as Teens’ Favorite Social Network for Shopping appeared first on Digitrock.

Nanigans is one of Facebook’s largest ad buyers specifically focusing on retail advertising. According to the company (via VentureBeat), iOS-based ads have shown a surprisingly high click through rate:

“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”

“Audiences cost more on iPhone, and the reason is that it’s worth it,” Slagen said. “Typically, we’re not looking to acquire one-time customers, we’re looking to invest over time … so we pay more up front for better long-term results.”

The graph above shows retailers’ return on investment for Facebook mobile advertising. It’s definitely an interesting study considering that Facebook seems to be deeply integrated with Android. It’s also important to note that these results will vary across different industries.

According to VentureBeat, Nanigans SVP Dan Slagen said that this data is very different when looking at the gaming or e-commerce industries, but when it comes to retail, iOS is the clear winner. Apparently, iOS users click on ads and buy more merchandise than Android users. Could it be that the mobile shopping experience across various sites caters to iOS devices over Android devices?

Have something to add to this story? Share it in the comments.

Image: Flickr, Simon Q

The post Facebook Ads Are 1,790% More Profitable on iOS Than Android appeared first on Digitrock.

Nanigans is one of Facebook’s largest ad buyers specifically focusing on retail advertising. According to the company (via VentureBeat), iOS-based ads have shown a surprisingly high click through rate:

“Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” the report says. “For the first three quarters of 2013, RPC [revenue per click] on iOS averaged 6.1 times higher than Android and ROI [return on investment] on iOS averaged 17.9 times higher than Android.”

“Audiences cost more on iPhone, and the reason is that it’s worth it,” Slagen said. “Typically, we’re not looking to acquire one-time customers, we’re looking to invest over time … so we pay more up front for better long-term results.”

The graph above shows retailers’ return on investment for Facebook mobile advertising. It’s definitely an interesting study considering that Facebook seems to be deeply integrated with Android. It’s also important to note that these results will vary across different industries.

According to VentureBeat, Nanigans SVP Dan Slagen said that this data is very different when looking at the gaming or e-commerce industries, but when it comes to retail, iOS is the clear winner. Apparently, iOS users click on ads and buy more merchandise than Android users. Could it be that the mobile shopping experience across various sites caters to iOS devices over Android devices?

Have something to add to this story? Share it in the comments.

Image: Flickr, Simon Q

The post Facebook Ads Are 1,790% More Profitable on iOS Than Android appeared first on Digitrock.

The latest update for the Android Facebook app adds the ability to “edit your posts and comments and tap to see all your changes.” However, the editing has not been enabled on any of the Android devices we experimented with.

The editing feature will roll out to Facebook users on the web and Android devices over the next day, Facebook confirmed to Mashable. The editing feature is not included in the latest iOS app, but will likely get pushed out in the next update. Users will see the option to “Edit Post” when they click on the drop-down arrow in the top-right corner of a post.

Editing posts was potentially dicey territory for Facebook, since the it brings the danger of a bait-and-switch with followers. A user could conceivably write, “Who likes ice cream?” and get hundreds of Likes and affirming comments, then edit the post to read, “Who wants to beat up some cats?”

Facebook addresses this issue by marking the post as edited and letting users access the history of any edited post with a click. Google+, which has let users edit posts for some time, works in a similar fashion.

Facebook has been slowly granting users more editing capabilities over their content. Users can edit photo captions (that is, status updates with a photo attached) and the ability to edit comments arrived a few months ago.

It’s likely Facebook examined all the potential abuses and concluded the risk in letting users alter posts was minimal. It makes sense: Any user who would mislead followers or friends with a post they intend to maliciously edit would likely soon find themselves with few followers or friends of any value.

For journalists on Facebook, the value of editing posts is even greater. As Mashable’s Emily Banks has argued, being able to edit a post in a transparent fashion makes Facebook posts more like articles on a website, and now reporters will be able to make corrections without deleting entire updates and losing conversation threads.

What’s your take on editing posts: Yea or nay? Have your say in the comments.

Image: Juan Mabromata/AFP/Getty Images

The post Facebook Finally Lets You Edit Posts – Facebook Marketing appeared first on Digitrock.

The company is currently selling a shade of nail polish, “social butterfly blue” at its campus store in Menlo Park, Calif. Although Facebook told Mashable it added the polish to its collection of branded swag at the beginning of the year, its existence was recently brought to light by Huffington Post executive tech editor Bianca Bosker, who tweeted a picture of it on sale at the headquarters’ store.

You won’t find the Facebook logo on the packaging, though. Instead, it’s decorated with a small icon of a butterfly.

Unfortunately, you’ll have to visit the shop in person to pick up your Facebook blue polish; no online orders are available. Each bottle costs $4.95.

Image: Mashable composite; images: iStockphoto, gawriloff; Facebook

The post Facebook Sells ‘Social Butterfly Blue’ Nail Polish- Facebook Marketing appeared first on Digitrock.

AdAge reports that brands like Toys ‘R’ Us and Captain Morgan have started placing ads that appear after users check in to locations on Foursquare. Users who check in at a bar may see a Captain Morgan ad encouraging them to order specific drinks, while users who check in at a park may be shown a Toys ‘R’ Us coupon.

A Foursquare rep confirmed to Mashable that the ads started rolling out over the last several weeks. According to the rep, Foursquare charges on a cost-per-action basis rather than a cost-per-click basis, meaning Foursquare only makes money if users click the ad to get more information or check in to an advertiser’s physical location (such as a Toys ‘R’ Us store) within a certain period of time.

The post check-in ad product is Foursquare’s latest attempt to boost revenue. Multiple reports claimed that Foursquare was on pace to generate just $2 million in revenue last year. Earlier this year, Foursquare raised $41 million to prove its business model can work.

Image: Flickr,John Fischer
Source : Mashable

The post Foursquare Starts Showing Ads After You Check In appeared first on Digitrock.