Snapdeal Background

Snapdeal.com  was established in 2010, is currently the India’s largest online marketplace. With over 20 million active user base, over 500 product categories and more than 20,000 sellers, Snapdeal delivers to over 4,000 cities and towns in India.

Challenges

Snapdeal’s search for a new business mail hosting solution began when employees found that their limited email box storage size was affecting business efficiency. Employees were wasting valuable time clearing old and not important emails to keep within the 10GBs allocated to each employee.

At the time, Snapdeal was managing two different domains for email for different purposes, Snapdeal.com and Jasperindia.com. Because customers, partners and vendors were already familiar with the Snapdeal brand, so moving to snapdeal.com made sense. Management would be saved the trouble of constantly switching between two domains that were in fact managed by different service providers.

“Snapdeal has carved such a strong brand identity by itself that people were associating more with Snapdeal than Jasper. Having a single domain would be good for users, vendors and partners.“ Says, Pardeep Thind, IT manager of Snapdeal

As the business grew, management began looking for a new cloud based email hosting solution to provide employees with a better email experience. They immediately set their sights on Google Apps for Business and seized the Google migration as an opportunity to unify all operations under Snapdeal.com domain. They also saw increased collaboration as a clear benefit of the new Google cloud environment.

Thind commented on their approach: “We first implemented the free edition of Google Apps across the organisation and were satisfied with the results. When the trial period expired, we gave Yahoo and Microsoft Office 365 a try for comparison’s sake.”

Within months, it was obvious that Google apps for work was the best solution.

“Given the dynamic, fast-moving nature of the online retail industry, we needed a reliable mail solution, with ample storage, to cater to high email volumes. Google was the only solution that could give us 30GBs of storage space, along with the reliability and performance we expect,” said Thind. “The bonus for us was Google’s collaboration features, which we now can’t operate without,” Thind continued.

Solution

Snapdeal engaged with a Premier Google Apps for work Partner, and worked together on a proof-of-concept. Tests were conducted based on a stringent list of criteria that included stability, security and ease of use. The results exceeded expectations.

Snapdeal.com builds more valuable customer relationships with Google Apps for work. “We have more than 1,100 email IDs in the systems. A typical migration process, which requires data transfer and synchronization across the different domain environments, is often complicated and tedious. However, migration onto Google was seamless and non-disruptive to our operations.”

Google’s dedicated IT support team provided technical support to the in-house team. Thind said, “It is reassuring to know that Google has a 24/7 service team we can reach out to whenever we want to escalate any unresolved issues.”

The implementation process began with senior management, followed by the rest of the company. The entire migration process was completed in only four weeks.

Results

Snapdeal has a young and internet-savvy workforce who is already familiar with Google’s intuitive interface. The switch to Google Apps for Business was seamless and its impact was felt immediately across the various departments. For example, sales consultants in the call centre welcomed the immediate boost in email storage. They no longer needed to worry if they missed emails due to mailbox limits and could now shift their focus to building more valuable customer relationships.

Collaboration features such as Google Chat and Hangouts, which comes with the solution, provided an additional channel for employees to interact and collaborate. Employees could now conduct group discussions within their own teams and across departments. The simultaneous editing function in Google Docs and Google Spreadsheets meant that several people could collaborate on the same document, thus expediting reviews. For the first time, employees also have visibility into one another’s schedule through Google Calendar. Planning meetings is now much simpler, and deadlines are more visible to team members.

“If you walked into our office any of the days, you will feel a positive energy. There is constant buzz as employees engage in idea exchanges and team discussions. Google Apps for work has certainly provided us with a singular communications and collaboration platform for increased productivity and efficiency.”

IT system administrators also experienced greater flexibility, with more granular controls over accounts. System performance is easily monitored through the analytics features in Google Apps for work, providing Snapdeal with detailed audit reports of their IT environment.

Thind said, “The insights we gathered from Google Apps has enabled us to produce security logs and reports that enhanced IT efficiency. This also enabled faster and better decision-making for management.”

“Thanks to Google, Snapdeal now presents a unified front to our customers, vendors and partners. This is important for us in establishing a strong brand identity in the coming years,” Thind concluded.

The post Snapdeal.com Builds Valuable Customer Relationships with Google Apps for Work appeared first on Digitrock.

Some reasons why businesses prefers using Google Apps for work :

• Outstanding price Ratio:

The Google Apps for Work includes the widely required apps like Gmail, Drive, Hangouts, Calendar, and Docs for the work. Each app is available freely but the Google apps for the work come up with the additional feature and pricing. It comes with the possibility of adding unlimited user accounts with the storage of 30 GB per mailbox, a custom email address, 24/7 support, and complete network uptime.

The Google Apps for Work is priced at Rs. 1500 per user per year ( being the top reseller, Digitrock offers same at Rs. 1200 per user per Year ). This low pricing of G Suite makes it a perfect email hosting solution for the businesses who are highly conscious for the budget, security, compliance, and storage.

• Share the Documents Easily:

With the Google apps for work, you can easily share any kind of the document with your team when you are on same Google account. Such that if you want to give the view access only to the clients it is easy to do that within a few clicks.

• Group Email Addresses:

With this one can create the group email addresses and there is no additional cost for it. You can add as many as you want.

• Multiple Email Aliases:

With one domain you can create the multiple email aliases. Whether the email is created with different aliases when the email comes up it goes up to the same inbox only.

• File storage:

In standard Google account a user gets 15 GB only. But, the business emailbox in Google Apps provides more file storage which is about 30 GB per user. It can be increased by paying few bucks.

• 2 Step Verification Security

The Google apps offer an important layer of the security for its users. This security layer is known as the 2 step verification. This 2 step verification is foremost important if you use the Drive of Google as the backup option for the company PC or Mac. As you are not always aware which sensitive information gets synchronized?

• Integration of CRM:

Whether you have a small business or a big organization, at a point of time you need to invest in the CRM system for tracking the leads, prospects, customers and more. The Google apps also offer the CRM system which you can use for the sales force.

• Branded User Interface:

Google App for Work offers branding options through which you can use your own company logo instead of Google.

• Complete Support: 

The Google apps for the work offer the support of chat 24/7 to the user who has taken the additional features by buying it.

Are you confused between G Suite – Google Apps for Work &  Office 365 Cloud Solutions for your business ? Feel free to contact us for free consultation. We know what your organization needs.

The post Why business should use G suite – Google apps for Work ? appeared first on Digitrock.