David Marcus will lead Facebook’s messaging items, the organization proclaimed in a press release on this Monday.

Marcus confirmed the move with a post to Facebook, which could be found in its whole at the lowest part of this post.

“While I was amidst my manner of thinking about what was next for me, Mark Zuckerberg and I got together. Imprint imparted a forcing vision about portable informing,” Marcus composed. “At the outset, I didn’t know whether an alternate huge organization gig was a decent thing for me, yet Mark’s excitement, and the unparalleled range and customer engagement of the Facebook stage eventually won me over.”

Facebook made a sprinkle in the informing scene with its $19 billion acquisition of Whatsapp. The organization additionally published on Monday the dispatch of Slingshot, its new informing application that has comparable usefulness to Snapchat.

The capability to connect cash to messages is seen as a real method for creating money out of the prevalent informing business. Facebook CEO Mark Zuckerberg said after the Whatsapp obtaining that he doesn’t see promoting as see adds as the best approach to adapt informing.

Whatsapp will purportedly not be under Marcus and keep on operaing freely.

The Financial Times reported in April that Facebook was preparing an online payments framework that would first introduced in Ireland and crosswise over Europe.

Facebook right now considers in-application installments in the U.s. In 2011, the informal community endeavored to kickstart its own particular cash with Facebook Credits, yet shut the project.

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The normal income for every client (ARPU) as far and wide as possible expanded over the previous year too, as stated by the report. Overall ARPU (measured by payments and advertisement) arrived at $2 in the first quarter — up from $1.35 in Q1 2013, yet down from $2.14 in Q4 2013.

In the United States and Canada, the ARPU arrived at $5.85, up from $3.50 in Q1 2013.

The accompanying graph, made by Statista, breaks down the development of the normal income for every Facebook user over the previous year.

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On Wednesday, the social network released a new version of Page Insights, a dashboard that allows page managers to monitor traffic and engagement. The tool’s newest version breaks down engagement metrics into individual tabs, such as check-ins, likes and the number of people engaged. Managers can also compare these metrics to previous weeks or months to better understand how engagement on their brand page is changing.

The updated Insights tool also lets managers view positive (i.e. likes, shares) and negative (i.e. blocks, reports) interactions side-by-side to determine which content is performing well with visitors. The hope is that these new features will enable managers to populate their pages with content that Facebook users most want to see, making the experience better for both parties.

Facebook created a video — which you can watch, here — explaining the new features, and how page managers can use them.

Image: Acid Pix
Source : Mahable

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The latest update for the Android Facebook app adds the ability to “edit your posts and comments and tap to see all your changes.” However, the editing has not been enabled on any of the Android devices we experimented with.

The editing feature will roll out to Facebook users on the web and Android devices over the next day, Facebook confirmed to Mashable. The editing feature is not included in the latest iOS app, but will likely get pushed out in the next update. Users will see the option to “Edit Post” when they click on the drop-down arrow in the top-right corner of a post.

Editing posts was potentially dicey territory for Facebook, since the it brings the danger of a bait-and-switch with followers. A user could conceivably write, “Who likes ice cream?” and get hundreds of Likes and affirming comments, then edit the post to read, “Who wants to beat up some cats?”

Facebook addresses this issue by marking the post as edited and letting users access the history of any edited post with a click. Google+, which has let users edit posts for some time, works in a similar fashion.

Facebook has been slowly granting users more editing capabilities over their content. Users can edit photo captions (that is, status updates with a photo attached) and the ability to edit comments arrived a few months ago.

It’s likely Facebook examined all the potential abuses and concluded the risk in letting users alter posts was minimal. It makes sense: Any user who would mislead followers or friends with a post they intend to maliciously edit would likely soon find themselves with few followers or friends of any value.

For journalists on Facebook, the value of editing posts is even greater. As Mashable’s Emily Banks has argued, being able to edit a post in a transparent fashion makes Facebook posts more like articles on a website, and now reporters will be able to make corrections without deleting entire updates and losing conversation threads.

What’s your take on editing posts: Yea or nay? Have your say in the comments.

Image: Juan Mabromata/AFP/Getty Images

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Each video will play silently and can be viewed with sound upon clicking.

The new capability will only be rolled out a small group of random users, and videos will only play automatically if they are uploaded directly to Facebook — not embedded from other sites like YouTube. Still, Facebook hopes the added functionality will let users get more out of the video content on their feed, particularly since Facebook lets users preview the video without interrupting the scroll.

This new autoplay feature only applies to videos uploaded by individuals, bands and musicians. In other words, brand pages won’t be able to use autoplay for promotional videos, and Facebook doesn’t offer video advertisements at this time.

No details were released regarding a timeline for rolling out the feature to all users, or whether it will be available for Facebook’s desktop platform.

Image: Josh Edelson/AFP/Getty Images

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One of the owners, Admir Adil, noticed his 15-year-old daughter was incessantly checking Facebook, so he thought it only appropriate to create a flavor for other fans obsessed with the social media behemoth.

Admir and his brother Ibi Adil created their Facebook-flavored ice cream by simply mixing blue syrup atop vanilla ice cream and placing a small sign with a Facebook logo on it. Selling a scoop for a euro ($1.32), the ice cream apparently tastes like sugary sweets and chewing gum, but it’s become a hit as many passersby were immediately drawn to Facebook’s trademark logo — as well as the novelty.

The duo said they have not contacted Mark Zuckerberg for trademark use.

Image: Dusko Jaramaz/PixSell

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The company is currently selling a shade of nail polish, “social butterfly blue” at its campus store in Menlo Park, Calif. Although Facebook told Mashable it added the polish to its collection of branded swag at the beginning of the year, its existence was recently brought to light by Huffington Post executive tech editor Bianca Bosker, who tweeted a picture of it on sale at the headquarters’ store.

You won’t find the Facebook logo on the packaging, though. Instead, it’s decorated with a small icon of a butterfly.

Unfortunately, you’ll have to visit the shop in person to pick up your Facebook blue polish; no online orders are available. Each bottle costs $4.95.

Image: Mashable composite; images: iStockphoto, gawriloff; Facebook

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In an attempt to make it easier for businesses to create a Facebook ad, the company announced a deal with Shutterstock on Thursday that will provide free access to millions of images for use in ads. The photos will be available in Facebook’s ad creation tool.

“This is important especially for small businesses who may not have resources for sourcing quality images,” Facebook noted in a blog post.

In addition, businesses can use multiple images in different ads to test which ones work best and then place their buys accordingly. Ben Pavlovic, founding partner of VineSprout, a Chicago-based PR firm, says adding such functionality will help small businesses. “Before you had to take your own [photos] or find your own free service,” he says. “I also think you have companies out there that wouldn’t think twice about pulling a Google image.” Pavlovic says photos are an integral element. “Just in terms of engagement, finding the right image can make or break your ad,” he says.

As part of the announcement, Facebook also updated its Android and iOS Pages Manager apps. Users can now upload multiple images from their mobile phones and edit existing Page admins and add new Page admins to Pages they manage.

The upgrade comes after Facebook announced in June that more than 1 million advertisers are using the platform.

Image: Flickr, Orin Zebest

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In an attempt to make it easier for businesses to create a Facebook ad, the company announced a deal with Shutterstock on Thursday that will provide free access to millions of images for use in ads. The photos will be available in Facebook’s ad creation tool.

“This is important especially for small businesses who may not have resources for sourcing quality images,” Facebook noted in a blog post.

In addition, businesses can use multiple images in different ads to test which ones work best and then place their buys accordingly. Ben Pavlovic, founding partner of VineSprout, a Chicago-based PR firm, says adding such functionality will help small businesses. “Before you had to take your own [photos] or find your own free service,” he says. “I also think you have companies out there that wouldn’t think twice about pulling a Google image.” Pavlovic says photos are an integral element. “Just in terms of engagement, finding the right image can make or break your ad,” he says.

As part of the announcement, Facebook also updated its Android and iOS Pages Manager apps. Users can now upload multiple images from their mobile phones and edit existing Page admins and add new Page admins to Pages they manage.

The upgrade comes after Facebook announced in June that more than 1 million advertisers are using the platform.

Image: Flickr, Orin Zebest

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That’s the challenge Meg Faure, founder of The Baby Sense Company, and Jeremy Pepper, a Los Angeles-based social media and public relations consultant on our Small Business Panel, are taking on this month. Faure is the international bestselling author of Baby Sense, which over the past decade she has expanded into a franchise that includes several more books, a seminar series and an ecommerce business that spans three continents.

Faure and her company are a natural fit for social media: In South Africa especially, she is a well-recognized expert on child care, and the company’s Facebook page and Twitter account are peppered with questions from concerned parents. With a modest marketing budget (less than $500 a month), Baby Sense has amassed more than 31,000 fans on Facebook and 2,400 followers on Twitter.

Faure, who handles both accounts herself, along with a Pinterest page and a UStream blogger profile, posts a variety of content whenever she has a spare moment. Opportunities for fans to ask questions tend to perform best: A recent question posted to Baby Sense’s Facebook page, “What are your pressing baby skincare questions?” elicited 53 comments in four hours. Faure tells Mashable that for one hour once a month, she holds a “Facebook party” where fans can ask her anything, and that she’ll generally receive upwards of 200 questions in that hour. Faure will also post child care tips, and promote new products and upcoming seminars.

Faure says she’s pleased with the engagement she receives on social media, particularly on Facebook. With around 8,000 subscribers to her email newsletter, she feels it’s the best way to get the word out about new products and events. Faure’s also finding ways to monetize her presence on those platforms by mixing sponsors, including Johnson & Johnson, into the feed.

But Faure would like to use Facebook to generate more sales. She said she’s had some success with Offers, but so far most of her Facebook marketing budget is spent on promoting posts and getting more Likes on Baby Sense’s page — which ultimately isn’t converting to many sales, she said. Faure is also looking for a tool to help her schedule, manage and respond to posts. In addition, she has started a Pinterest page but isn’t sure how to optimize her presence there, and wonders if she should even be on Pinterest in the first place.

The Master Plan

Pepper has devised a social media strategy to help Baby Sense achieve its aims — one that spans Facebook, Twitter, YouTube, UStream and email — and fits within Faure’s current advertising budget and limited spare time. The primarily goal is to grow Baby Sense’s online community, seeking out possible paid sponsorship opportunities. The focus will be on Facebook, where Baby Sense’s community is already strongest.

First off, Pepper suggests that Faure develop an editorial calendar and schedule for Facebook and Twitter. That way she can plan and promote events and products, and the community knows when to tune in. He suggests using an app like Buffer to schedule posts.

The editorial voice of Baby Sense’s online profiles also needs to change, Pepper says. Right now the voice is very corporate. Faure needs to be more “Mom to Mom” — more conversational, engaging. Posts on Facebook should be between 200-300 characters with a call to action (tell a story, share an experience, or do you agree/disagree). Faure should spend more time reading and responding to comments on both Facebook and Twitter. She should also be cross-posting and cross-promoting content from Facebook, Twitter and UStream, encouraging users of each platform to participate in live chats on the other platforms. Faure should also create a YouTube channel to index her UStream chats.

As for the newsletter, that too is an important platform for community-building. Subscribers should be alerted to all of the content that’s going out on Facebook, Twitter, YouTube and UStream, and be encouraged to participate on those networks.

Curious to know how it all goes? We’ll check back in with Faure and Pepper next month.

Image: Flickr, Eric Fleming

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